OK Play is an app built to turn tantrums into play, get siblings to cooperate, and nudge parents and kids to play together in the real world. The product combines behavioral science with features like augmented-reality scavenger hunts, a teamwork drawing tool, emotion-focused games (e.g., "angry parade" and an "angry song" recorder), and calming exercises. The founding team includes former execs from TikTok, Headspace, Snap and Viddy plus child development researcher Dr. Colleen Russo Johnson and advisory PhDs. OK Play plans frequent content and feature updates — Aguhob said new games and features could arrive as often as daily. The app launched with a consumer price of $9.99 per month or $59.99 per year. The company emphasizes teaching empathy, kindness and emotion regulation rather than traditional solo educational screen time.

Total raised

$11M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2020