OneThird develops AI-powered near-infrared technology to predict shelf life and help farmers, distributors, and grocery retailers reduce food waste. Its product set includes a retail store fruit scanner launched in 2024 that lets consumers make smarter purchasing decisions, particularly for items like avocados. The company’s technology currently supports produce including avocados, blueberries, strawberries and tomatoes. OneThird raised a €3.5M Series A, bringing total capital raised to €9.25M. The new funding is intended to develop its AI and sensor technology further and to support expansion across Europe and North America. The company also appointed Henrike Langbroek as its new CEO. OneThird provides AI-powered, near-infrared scanning technology that predicts the shelf life of fresh produce for growers, distributors and grocery retailers. The technology currently supports tomatoes, strawberries, blueberries and avocados and is planned to extend to ten produce types, including grapes, bananas, mangoes and raspberries by late 2023. The company intends to use new funds to scale its technology and operations and expand into new markets to support fresh produce supply chains in North America and Europe. OneThird was founded in 2019 in a digital incubator for Halma plc. The business is focused on minimizing food waste by delivering more accurate shelf-life predictions to customers across the supply chain. No revenue or user metrics were disclosed in the article. OneThird develops a fresh-produce quality prediction platform that combines near-infrared sensors, smartphone images, environmental data and AI algorithms to determine internal and external quality, remaining shelf life and taste. The system gives quality inspectors immediate feedback, enabling dynamic routing, pricing, logistics optimisation and waste prevention across growers, distributors and retailers. The company says its solutions allow high-accuracy shelf-life prediction at any stage of the supply chain. Proceeds from the recent financing will accelerate development of the platform and expand pilots with retail customers. OneThird is expanding its technical team through the acquisition of AI specialist Impact Analytics to add (spectral) imaging and analysis expertise. The company operates from Kennispark Twente and frames its mission around improving sustainability, feeding those in need and saving customers money by reducing waste.

Total raised

$9M

Funding rounds

3

Latest round

Series A

Latest activity

Jan 2025