Papier sells personalized notebooks, planners, cards and other paper-based stationery direct to consumers online. The company uses modern design collaborations and personalization to target younger demographics—millennials account for 53% of sales and Gen Z is the fastest-growing segment. Papier plans to expand into the U.S. and broaden its product range to include pens, writing utensils, desk storage and other desktop supplies. Management says the company will remain private for now but sees a public listing as part of its long-term journey. Revenues have grown 150% over the past two years, the business has grown fivefold since 2019, and the company projects the U.S. will account for 40% of revenues this year. Brand awareness is roughly 30% in the U.K. and 15% in the U.S., prompting additional marketing investment to reach more stationery buyers. Papier is a London design company that sells personalised stationery and a growing range of printed products. Its core offerings include personalised stationery, photo books, framed prints, diaries, wedding guest books and table plans. The brand has launched collaborations with Disney, House of Holland, Desmond & Dempsey and expanded established collections such as with the V&A and Mother of Pearl. New categories accounted for 50% of sales in the last year, and the company says it serves a growing community of hundreds of thousands of stationery lovers. Papier reports that the US makes up 15% of total revenue and is growing at around 40% each month. The company plans to use new funding to accelerate US growth, expand its product range and build further collaborations.

Total raised

$61M

Funding rounds

2

Latest round

Series C

Latest activity

Feb 2022