Pilgrim is a Mumbai-based, digital-native clean beauty brand that combines global ingredients with science to create accessible products. Its portfolio spans skincare, haircare and colour cosmetics sold via its website, app and major e-commerce platforms. The company is led by Gagandeep Makker and follows a world-ingredients-focused philosophy. Pilgrim plans to use the new funding to accelerate growth and market expansion in India and beyond. The business reports a gross Annual Run Rate (ARR) exceeding ₹800 crore. The brand raised capital as a mix of primary and secondary capital to support expansion. Pilgrim is a direct-to-consumer beauty and personal care company offering more than 90 SKUs across face care, hair care, skincare and fragrances. Its products use ingredients sourced from regions including France, Korea, Spain, Australia, the Amazon rainforest and Swiss glaciers. The brand reaches customers across 25,000 pin codes and was founded in 2019 by Anurag Kedia and Gagandeep Makker. Pilgrim plans to use new funding to bolster its market presence and support strategic growth initiatives. Financially, the company reported revenue of INR 76 crore in FY23, up from INR 17 crore in FY22 (a 4.47x increase). Prior fundraising totals roughly USD 35 million across several rounds. Pilgrim is a direct-to-consumer beauty brand focused on clean, 100% vegan products with no animal testing and formulations free from parabens, sulfates and minerals; its products are FDA approved. The brand currently sells 28 SKUs across hair, face and bath-body, priced between Rs 300 and Rs 800. Founders Anurag Kedia and Gagandeep Makker bring over 15 years of industry experience and target the roughly 400 million Indian millennial market. The company says it aims to make global beauty rituals accessible and affordable. The recent funding will be used to boost brand investments, expand the team and invest in R&D. Product breadth, pricing and clean-beauty positioning are central to its go-to-market strategy.

Total raised

$34M

Funding rounds

3

Latest round

Equity

Latest activity

Mar 2025