RITMO offers working-capital financing and an automated Buy Now, Pay Later (BNPL) payment system embedded into e-commerce merchants' operations to help manage cash flow, extend supplier payment terms, and scale. The platform targets e-commerce businesses facing supply-chain challenges and provides non-dilutive growth capital as an alternative to VC, venture debt, or bank loans. RITMO has secured partnerships and access to more than 150,000 merchants and launched a £100 million growth package with WorldFirst for UK and European businesses. The company plans to use new funding to support rapid growth, fund over 2,000 e-commerce clients in key European and LATAM countries over the next 18 months, and expand into new markets via agreements with payments and e-commerce players. Financially, RITMO closed a $200 million debt facility that brings its total debt and equity funding to $225 million in its first year of operations. The startup was founded in 2021 and is headquartered in Madrid. Ritmo provides non-dilutive, revenue-based growth capital of up to €3 million to digital businesses, with approval in less than 24 hours and repayment tied to a percentage of monthly sales. The firm supplements financing with an AI-powered analytics tool delivered via APIs to help entrepreneurs make decisions and to manage risk. Ritmo currently serves e-commerce, D2C, and marketplace sellers and plans to expand to apps and games makers, SaaS platforms, and subscription-model businesses. Founded in late 2020 and based in Madrid, the startup reports a current growth rate of 2x month-on-month. The company builds repayment flexibility into its product by extending repayment periods when a seller's sales decline. The recent fundraise is intended to fuel international expansion into new European and LATAM markets. Ritmo offers non-dilutive, revenue-based financing and growth tools tailored to digital businesses, primarily e-commerce and SaaS. Its products include Marketing Advance for e-commerce and MRR lines for SaaS, advancing up to €2M based on business metrics. Repayments are made via a small percentage of future revenues (no fixed monthly fees) plus a total commission of 6%. Ritmo’s underwriting relies on AI that analyses company data and marketing performance to make funding decisions. The company reported agreements to finance more than €5M in its first five months and has a nine-person team. It will use the new capital to evolve its AI models and product and to expand into new markets, and aims to finance €15M to digital businesses during the year. Ritmo’s balance sheet/financing structure is a hybrid of capital and venture debt to support growth and operations.

Total raised

$216M

Funding rounds

2

Latest round

Debt Financing

Latest activity

Apr 2022