ROOK (formerly RookMotion) offers a B2B SaaS API that integrates and embeds health metrics from hundreds of wearables into existing apps and software. The platform aggregates and transforms fragmented wearable data, applies additional processing, and generates data-driven recommendations to minimize customer analysis effort. The company has rebranded and shifted its focus beyond the fitness market into healthcare, insurance, wellness, and other enterprise use cases. ROOK positions its product to help customers obtain ready-to-use biomarker data and implement valuable user insights more effectively. The company recently raised $1.7M in pre-seed funding and was accepted into the EndeavorLAB and Stadia Ventures accelerator programs to support its next stage of growth. CEO and co-founder Marco Benitez said the funding will drive more people to discover, build, and achieve more with ROOK.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2023