Sift offers an iPhone and iPad application that automatically scans a user’s inbox for retailer emails, daily deals, and flash-sale notices, then presents that information in a shoppable, magazine-style interface pulling inventory from roughly 3,000 merchants. The service targets women ages 25-45, who constitute about 65% of its user base, and these shoppers typically browse 30-50 stores within the app. On average, Sift surfaces 70–100 promotions per user each week, five times the number they would normally notice in their email inboxes. The company recently added a social feature called Shopping Circles that lets users receive gift and product suggestions from friends or algorithmically generated profiles. Upcoming roadmap items include importing Amazon wish-lists and leveraging purchase history to generate “customers who bought X also bought Y” style recommendations. Longer-term, Sift plans to partner with retailers and media companies to deliver targeted outreach based on demographics and shopping behavior. To date, the company has raised $2 million in seed capital to fund product expansion and user acquisition initiatives.

Total raised

$3M

Funding rounds

2

Latest round

Seed

Latest activity

Nov 2013