Snack is a video-driven dating app that combines familiar dating matching algorithms with short-form video expression, described as "TikTok meets dating." The app enables users to share videos to match, communicate, and build connections, prioritizing authentic, mobile-first expression. Founder and CEO Kim Kaplan worked with Gen Z technologists during branding and product development. Snack is available on iOS in the U.S., Canada, UK, Australia and South America, with plans to launch on Android in 2021. The company is building a community-driven approach, including a Gen Z Syndicate to involve young investors, team members, and consultants in the product. Recent financings (a $2M US SAFE and a prior $3.5M pre-seed) underpin near-term growth plans. The new funding is intended to accelerate marketing and hiring to grow the business. Snack is a video-first dating app that asks users to create short videos and post them to a scrollable feed rather than relying on traditional swipe-based profiles. Users can like and comment on videos, and direct messages open once two users have liked each other's videos. The app is early-stage and currently lacks location filtering, but the team is building TikTok-like video editing features to enable more creative profiles. Snack has discussed monetization plans that mirror other dating apps, including premium subscriptions and potential advertising, though it is not yet monetized. Thus far the company has raised external funding to support growth and product development. The team is ten people and the startup reports that 60% of the team is diverse, with 40% of employees being visible minorities.

Total raised

$6M

Funding rounds

2

Latest round

Safe

Latest activity

May 2021