Sunday delivers personalized lawn-care and outdoor home-care solutions by combining machine learning, granular property-level data, and aerial imagery to design nutrient and treatment plans specific to each address. Its platform aims to replace traditional chemical-heavy lawn practices, helping customers cut pesticide use by 75,000 pounds and fertilizer waste and potential runoff by 2.5 million pounds during 2022 alone. The company sells direct-to-consumer kits and is expanding into adjacent categories such as pest control while growing its retail footprint nationwide. Sunday positions itself as an ag-tech powered consumer brand that empowers homeowners to care for yards without toxic chemicals. Its proprietary property intelligence platform leverages what it claims is the largest soil database ever assembled, enabling precise, lower-impact nutrient delivery. Investor backing from premier firms like BOND, Sequoia Capital, Forerunner Ventures, and Tusk Ventures underpins the firm’s rapid growth ambitions. With fresh capital, Sunday plans to accelerate product development and broaden distribution, reinforcing its mission to create healthier backyards for people, pets, and the planet.

Total raised

$103M

Funding rounds

5

Latest round

Equity

Latest activity

Mar 2025