Tracer is a data-aggregation and business-insights platform that ingests inputs ranging from advertising and sales metrics to customer data and web traffic, overlays business context, and delivers results to spreadsheets, emails, databases, dashboards and other channels. The technology is data-agnostic and positioned as a simpler, lower-cost alternative to building a modern data stack and multiple point solutions. Tracer does not charge by seat or license, enabling unlimited internal users, and says it delivers cost, time and resource savings. The company has grown steadily and recently eclipsed 200 customers, including Sanofi, Papa Johns, Headspace and Condé Nast. Tracer traces its roots to work inside VaynerMedia in 2015, spun out as an LLC in 2018, and Jeff Nicholson became CEO in 2020. The company plans to use new capital to expand, scale its technology, establish a sales team and enhance client success resources; to date it has raised $30 million.

Total raised

$18M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2023