Wildfire Systems operates an enterprise white-label platform that powers shopping rewards and loyalty programs for banks, fintechs, and technology companies, offering cashback, coupons, and other benefits across the online shopping journey. The platform also includes an AI product, RevenueEngine, which helps content creators monetize product and brand mentions. Wildfire partners with performance marketing platforms such as CJ, Impact.com, and Rakuten Advertising to drive incremental sales across more than 50,000 merchant programs in over 50 countries. Notable clients and partners cited include RBC, Visa, Citi, Acorns, Microsoft and several leading advertisers and platforms. The company says it will use new capital to accelerate expansion of new features and continue global deployment to meet client demand. Wildfire has been recognized on the Inc. 5000 (top 100 fastest growing companies) in 2023 and 2024 and reported 3,783% three-year growth. Wildfire Systems offers an enterprise fintech platform that enables clients to embed social commerce, cashback rewards, digital coupons and shopping companions into their services using a patented suite of technologies. The company says its platform rewards online shopping and delivers enhanced user experiences, consumer loyalty and new revenue streams for clients. Wildfire drives incremental revenue for over 50,000 online merchant programs across more than 50 countries and recently announced a partnership with Visa to power Visa Affiliate Marketing Solutions (VAMS). Led by CEO Jordan Glazier and based in San Diego, the company intends to use new funds to support technological innovation and to deploy features that improve online shopping experiences worldwide. Wildfire has raised $24.5M in venture investment to date, including this new investment. Past financing activity includes a $15M Series A in August 2021 co-led by TTV Capital and QED Investors, with other backers such as Mucker Capital, Bonfire Ventures, Moonshots Capital, B Capital and BAM Ventures. Wildfire Systems operates a fintech platform that lets enterprise partners embed social commerce, rewards, and cashback offerings into their services. Its white-label monetization platform drives incremental revenue for merchants and helps partners earn revenue from organic purchases and social sharing while boosting retention and loyalty. The company serves over 30,000 online merchants, including 1-800-flowers, Dell, Macy’s, and Sephora, and supports partners across verticals like financial institutions, browsers, rewards services, telecom providers, and device OEMs. Partner integrations include Acorns—whose white-label desktop extension Wildfire powers for Acorns Earn across over 12,000 brands—and Microsoft, which integrated Wildfire coupons and cashback into Edge and Bing. Wildfire intends to use the Series A proceeds to expand the launch of its new white-label monetization platform. The company is led by founder and CEO Jordan Glazier and is based in Solana Beach, California.

Total raised

$31M

Funding rounds

3

Latest round

Series B

Latest activity

Oct 2024