Participated · Seed · Jan 2023

Free From Market operates a patient-driven digital health platform that delivers personalized food access and selection, integrated telenutrition, educational support, and outcome measurement for individuals with chronic conditions. The company partners with healthcare payors, providers, nonprofits, and other organizations to offer “food is medicine” interventions to members and patients. It intends to use the newly raised capital to enhance its proprietary technology platform and expand its service delivery model to provide more inclusive access to personalized foods, telenutrition and data. The business emphasizes measurable health outcomes tied to food-based care. CEO Emily Brown leads the company and is a recognized thought leader in the food-as-medicine space, serving on national boards and councils and participating in the White House Conference on Hunger, Nutrition, and Health. The company is based in Kansas City, MO.

Participated · Equity · Sep 2022

Maev is a raw dog food brand led by CEO Katie Spies that sells three products: Raw Food, Daily Vitamin Bars, and a Bone Broth Topper. Its products are 100% made in the USA, human‑grade using USDA‑certified ingredients, and contain no preservatives, synthetics, fillers, or by‑products. Since founding in 2020, the brand has served over 7 million meals and tripled its subscriber base in 2022. The company plans product expansions, veterinarian‑backed research, and recipe development using the new capital. Maev also intends to bolster team growth and hiring across all functions with the funds. Maev develops human-grade raw frozen dog food sold primarily via subscription, with meals that are ready-to-eat from the freezer and formulated alongside veterinary nutritionists. The company launched its first product in 2020 after being founded in 2019 and has since added supplemental vitamin bars and a bone-broth topper to its pipeline. Maev charges roughly $2 per meal, has acquired about 2,000 customers, and reports 92% customer retention after the first box. The business has 16 employees and 11 open jobs, and says it has been growing both revenue and customer bases while investing in supply chain and product innovation. Management reports roughly 20% month-over-month growth and plans to push that to 25% while expanding to omnichannel distribution and focusing on retention. Product roadmap includes a chicken formula expected in about three months and continued investment in brand awareness, hiring, and a headquarters move to Austin.

Participated · Seed · Nov 2021

Goodles produces plant-forward noodle products—mac and three pasta styles—using plant proteins, fiber and added nutrients with over 10 mac flavors and Clean Label Certification. Its products are sold direct-to-consumer and at national retailers including Target, Whole Foods Market, Publix, HEB, Wegman’s and Sprouts Markets. The company reports distribution in over 35,000 retail points nationwide. Founders are CEO Jen Zeszut and Paul Earle; the founding team includes Chief Product Officer Molly Michet, Chief Impact Officer Deb Luster, and Founding Partner Gal Gadot. Goodles plans to use recent funding to add three C‑suite executives and to expand U.S. production capacity to meet growing consumer demand. Goodles is a macaroni-and-cheese brand from Gooder Foods offering an adult-focused, healthier take on dry noodles. The product is high in protein and fiber and contains 21 nutrients from organic vegetables, launching with four SKUs: Mover & Shaker, Cheddy Mac, Shella Good, and Twist My Parm. The company built an online community during the pandemic, shipping thousands of sample bags and iterating through more than 1,000 noodle versions; testing showed 92% of respondents would switch to Goodles. Goodles is positioning itself against incumbents Kraft and Annie’s by emphasizing improved taste and nutrition. Gooder Foods raised $6.4 million to fund a direct-to-consumer launch, inventory, branding and marketing, with plans for national distribution.