Participated · Equity · Jul 2021

Wimp 2 Warrior runs a mixed martial arts (MMA) gym program and is building a digital platform to increase engagement and participation. The business is rolling out platform technology across 140-plus participating gyms in nine countries, including Australia, the UK and the USA. The platform is being trialed by several gyms to drive customer acquisition and retention, with plans to launch B2C MMA fitness and training programs people can follow at home. CEO and co-founder Nick Langton said the pandemic prevented the business from reaching eight-figure revenue in 2020, and that new capital will accelerate technology development, global growth and senior hires. Former Winning Group tech executive James Fleet has signed on as chief technology officer to manage the global roll-out. Co-founder John Kavanagh says a W2W distribution strategy could add 30–40% to partner gyms' top-line revenue and help popularise MMA similarly to CrossFit.