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The Venture Codex

Boox

Via Madre Cabrini 10, Milano, Lombardia, 20122, Italy

Overview

Boox is an accelerator focused on innovative initiatives with specific drive for the Italian and European market, in particular for seed stage projects that are in the ecommerce and SaaS sectors. The accelerator is managed by Marco Magnocavallo (angel investor and serial entrepreneur, founder Blogo sold to Populis in 2011) and Andrea Di Camillo (angel investor, venture capitalist with Kiwi I, CIR and Principia SGR, serial entrepreneur, founder of Banzai and Vitaminic). The investment model of Boox is hybrid and does not only focus on investments in companies already formed and with a history, but also on on-demand companies, created on the basis of analysis and considerations which are the result of experience and of the industrial network built over the years. The Boox portfolio includes 15 startup such as: Cortilia, Mumumìo, Tannico, Shoppable and Tinybazar in the e-commerce sector while ElasticDot, Iubenda, Misiedo, Trigger.io and Pusher are active in SaaS services.

Total investments
3
Lead investments
0
Investments · 12mo
0
Active investors
0

Sector focus

  • E-Commerce
  • SaaS
  • Venture Capital
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Investment portfolio

  • Cortilia

    Participated · Equity · Nov 2014

    Cortilia is an e-commerce platform offering a catalogue of 2,500 fresh food products delivered from farmers, breeders and artisans. The company promotes sustainable, healthy consumption through a short supply chain integrating more than 250 small and medium-sized local producers. Its service is active in Lombardy, Emilia-Romagna and Piedmont, and in 2021 the company planned to move staff and operations to a new 50,000 m2 “green” headquarters near Milan. Founded in 2011 by Marco Porcaro and based in Milan, Cortilia employed 50 people supported by 200 external collaborators. In 2020 the company reported turnover of €33 million, a 175% increase over 2019. Cortilia has updated its Articles of Association to become a benefit corporation and intends to use new funding to expand across Italy and invest in technologies to maintain quality, safety and sustainability. Cortilia operates a farm-to-table grocery delivery platform based in northern Italy, offering roughly 2,000 items from local farmers, producers and artisans. The company uses technology to monitor farmer supply chains and optimize deliveries, keeping efficiency and sustainability central to its model. Cortilia reports product surplus of only 1% of total grocery volume, which it donates to Banco Alimentare. It targets both the online generation seeking seasonal Italian food and older, offline generations who value fresh, regional products. The Italian grocery market is estimated at €150 billion while online adoption is under 1%, a large opportunity that also presents a major adoption challenge. Cortilia plans to expand across Italy while maintaining its focus on sustainable distribution and operational efficiency under founder and CEO Marco Porcaro. Cortilia is an agricultural online marketplace launched in January 2011 by Marco Porcaro that connects local farmers with consumers via doorstep delivery of fresh, seasonal produce. The platform offers subscription-style or one-off boxes of regional products sold through its online service. By 2014 it reported more than 50,000 customers and year-to-date annual revenues of over €2m. The company plans to use new funding to expand operations, consolidate its market position in Italy, extend its product range and invest in R&D by hiring additional staff. The recent financing is part of a €5m midterm investment plan. To date Cortilia has raised a total of €2.5m.

  • Velasca

    Participated · Seed · Sep 2014

    Velasca is a Milan-based direct-to-consumer, Made in Italy luxury shoes brand that sells through both online and offline channels. The company plans rapid retail expansion, targeting 10 new stores within 2020 (Paris opened in September; London and New York to open by January 2020) and 20 new stores by 2022, 16 of which will be abroad. It intends to grow its headcount from 35 today to 120 by 2022 and to invest in omnichannel operations, processes, and digital services. Velasca forecasts to close 2019 with turnover of approximately €10m and reported 90% year-over-year growth. About 30% of its business comes from abroad, with a pre-eminent presence in France, the UK and Northern Europe. Velasca is a Milan-based manufacturer of luxury shoes and accessories for men, offering casual and elegant shoes and accessories such as belts, bags, socks, wallets and scarves. Its products are sold online and through its three stores in Rome, Turin and Milan. Co-founded by Jacopo Sebastio and Enrico Casati, the company reported over 100% growth in 2017 versus 2016. It had a turnover run rate already over €5m in 2018. Velasca plans to use new funding to further expand nationally and internationally, with a particular focus on the commercial development of its native omnichannel model. Velasca sells Made-in-Italy, high-quality shoes produced by artisans in the Marche region. The company was co-founded in 2013 by Enrico Casati and Jacopo Sebastio. It operates primarily as an e-commerce retailer while also pursuing physical retail expansion. Velasca intends to use new funds to develop operations, marketing and HR teams and to open new stores in Italy and abroad. In its latest fiscal year the company recorded turnover of €1m. Velasca has over 8,000 customers across Italy, France, the UK, Germany, Nordic Europe and North America. Velasca is a Milan-based handcrafted shoes brand that sells high-end footwear online and through temporary shops. Co-founded in 2012 by Enrico Casati and Jacopo Sebastio, the company was accelerated within Boox. Velasca plans to use its recent funding to continue growing marketing efforts and expand operations. The company aims to increase sales and to open its first boutique in Milan plus two temporary shops in Europe. It previously raised €125K in pre-seed funding in September 2014. Velasca is a handcrafted shoes brand that designs products in Milan and partners with artisans in Montegranaro, Marche to produce hand-made shoes. The company offers multiple lines of shoes and accessories for both men and women. Co-founded in 2012 by Enrico Casati and Jacopo Sebastio, Velasca emphasizes Italian design and artisanal production. It plans to launch a tool allowing clients to customize products online. The company intends to use new funding to grow its user base in Italy and across Europe, improve the user experience, and run product crowdfunding viral projects. Velasca raised a pre-seed round to support these initiatives and expand its customer reach.

  • iubenda

    Participated · Seed · Jun 2011

    Iubenda is a Milan-based web application that generates Privacy Policies for websites in compliance with the law. The company was founded in February 2011 by Andrea Giannangelo (President), Domenico Vele, and Carlo Rossi Chauvenet. It has just released the beta version of its application. Iubenda closed a $100K seed financing round to support its launch. The company intends to use the funds to start commercial activity, complete the software, and plan international growth. Investors include Digital Investments SCA SICAR (lead, advised by dPixel) and participants Andrea Di Camillo’s Boox, Marco Magnocavallo, and Stefano Bernardi.

Team

No current team members are available.