Led · Series A · Aug 2025

Suplyd provides an end-to-end digital procurement solution for small and medium-sized restaurants, replacing fragmented daily orders with a single streamlined platform. The product connects operators with hundreds of quality products, offers real-time analytics, and delivers procurement insights to simplify restaurant supply procurement. The company intends to expand operations and its development efforts and to enter untapped areas across Egypt while accelerating the development of new service verticals. Suplyd has shown strong operational growth since its 2022 pre-seed, growing nearly 20x in restaurants served and value of goods delivered. Today it serves over 5,000 restaurant customers and continues to roll out new operational tools and services. Suplyd operates a B2B procurement platform for HoReCa businesses that digitizes order procurement, payment and fulfillment, giving restaurants on-demand access to a wide range of SKUs at competitive prices. The platform aims to bring an e-commerce experience to restaurant supply chains, reduce waste, optimize assets and save time by replacing offline sourcing and manual supplier follow-ups. Suplyd also runs a network of tech-enabled fulfillment centers that provide real-time analytics and demand-pattern insights to inform stocking and guarantee fulfillment. The company was founded in January this year and is currently serving 500 customers in greater Cairo, reporting nearly 50% month-over-month growth since launch. Suplyd plans to use the new funding to scale its technology, expand within and beyond Cairo and explore additional growth opportunities across the MENA region.

Participated · Seed · Jul 2025

Flend is licensed as a Digital Non-Banking Financial Institution (Digital NBFI) by Egypt's Financial Regulatory Authority and provides a fully online lending experience from onboarding to repayment. The company operates an embedded finance model, integrated with over 20 supply chain platforms across sectors such as agri-food and e-commerce to enable seamless access to credit for SMEs. Flend aims to address Egypt's estimated $50 billion SME financing gap. The business plans to use new capital to expand its team, strengthen partnerships, and enhance its technology infrastructure. It intends to provide approximately EGP 1 billion (about $21 million) in loans to SMEs over the next year. The recent raise comprises both equity and debt to support these growth and lending objectives.

Participated · Debt Financing · Jul 2024

Cartona is an asset-light B2B e-commerce marketplace that connects FMCG suppliers and wholesalers with retailers, offering technology, fulfillment, and embedded finance to improve supply-chain efficiency. The platform serves FMCG and a growing HORECA vertical while partnering with local suppliers rather than displacing them. Cartona reported annualized GMV of about EGP 10 billion (~$210M), up from EGP 2.3 billion (~$120M) in 2022, and now supports more than 180,000 retailers, 4,500 suppliers across 17 Egyptian cities, and over 40,000 SKUs. HORECA currently represents ~7% of GMV but yields double the blended take rates and average order value versus FMCG; the company expects HORECA to reach 15% of GMV by year-end. Cartona is very close to reaching full EBITDA profitability and has improved unit economics while shifting most merchant credit to local-currency financing. Embedded finance now constitutes more than 20% of Cartona's GMV (up from 2–3% in 2022), supporting inventory financing and financial inclusion for small merchants. The company plans to deepen operations in Egypt, expand the HORECA vertical and other product lines, and may pursue regional expansion, including Saudi Arabia. Cartona operates an asset-light B2B e-commerce marketplace that lets buyers order inventory from a network of curated sellers via an app with promotion tools and a market-insights dashboard. The company integrates technical connections with large manufacturers and warehouses and embeds BNPL into the order flow, allowing repayment with each product shipment. Cartona currently lends from its balance sheet but expects to secure credit lines and venture debt from partners by January next year. Management says the business is pursuing sustainable growth and positive unit economics in every city as it scales toward profitability. Operational metrics disclosed include 60,000+ merchants, over 1 million transactions, an annualized gross merchandise value of EGP 2.3 billion (~$120M), 1,500+ distributors and wholesalers, and relationships with roughly 200 FMCG companies. The startup launched in 2020 and has expanded from three cities to 11, with plans to cover all of Egypt's governorates and explore new verticals beyond FMCG. Founded in August 2020 and based in Cairo, Cartona operates an asset-light marketplace that connects retailers (buyers) with FMCG companies, distributors and wholesalers (sellers) through a single app. The platform provides real-time price comparisons, delivery-time visibility, an inventory and ordering system, and analytics to help suppliers optimize go-to-market execution. Cartona also offers embedded finance and access to credit for retailers and suppliers. Its revenue model includes commissions on orders, charging suppliers for advertising to merchants, and selling market insights on buyer behavior, price competition and market share. The company reports over 30,000 merchants on the platform, more than 400,000 orders processed, an annualized gross merchandise value of EGP 1 billion (~$64 million), and partnerships with over 1,000 distributors/wholesalers and 100 FMCG companies offering 10,000+ products. Cartona is expanding its team and operations beyond Cairo and Alexandria and is considering horizontal and vertical product expansion into pharmaceuticals, electronics and fashion.

Participated · Seed · Apr 2024

Founded in 2022 by Hussein Wahdan and Farah Osman, Cairo-based bluworks.io targets the largely underserved blue-collar labor segment with an all-in-one workforce management solution. Its software enables businesses to handle employee scheduling, attendance tracking, payroll processing, and instant salary payouts while ensuring compliance with Egyptian labor regulations. The platform is positioned as a digital backbone for SMEs that still rely on pen-and-paper or spreadsheets for HR operations. bluworks.io has shown strong early growth and engagement, according to its investors, and aims to deepen its presence in Egypt’s SME market. The startup also plans to forge partnerships that layer additional services onto its core product and to expand geographically across MENA. To date, the company has secured $2 million across pre-Seed and Seed financings, providing the capital base to accelerate product development and regional scaling.

Participated · Seed · Aug 2022

SubsBase is a cloud-based no/low-code platform that manages the full subscription lifecycle—invoicing, payments, notifications and analytics—for subscription and recurring-revenue businesses. The product integrates with local and global payment providers such as Fawry, Paymob, PayTabs, Stripe and PayPal and offers operational, billing and invoicing tools. Its target customers include startups and SMEs (the company’s sweet spot), as well as lenders, insurers, real estate firms and e-commerce businesses; clients named include Clakett, Mermaid, OLX and Zammit. SubsBase operates on a subscription pricing model with three fixed-fee plans plus variable transaction fees and says “SubsBase runs on SubsBase.” The company reports 200% month-over-month growth since officially launching over a year ago. Management plans to ramp up commercial and branding efforts across MENA, expand toward Sub-Saharan Africa, and hire sales, customer success, business development and marketing resources to educate the market.