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The Venture Codex

Canada Media Fund

50 Wellington Street East, Suite 202, Toronto, Ontario, M5E 1C8, Canada

Overview

Canada Media Fund is focused on the development, financing, and promoting of content and applications of television and digital media industries. It offers its services in Canada. Canada Media Fund facilitates funding programs, including Convergent stream, a program that is focused on the creation of convergent television and digital media content; and Experimental Stream that focuses on interactive digital media content and software applications. Canada Media Fund was founded in 2010 and is based in Toronto, Ontario.

Total investments
7
Lead investments
6
Investments · 12mo
1
Active investors
4

Sector focus

  • Digital Media
  • Non Profit
  • TV
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Investment portfolio

  • Squido Studio

    Participated · Equity · Sep 2025

    Squido Studio is creating DigiGods, a social VR and mixed-reality platform that lets teens and young adults play mini-games, challenge friends and collaborate on user-generated projects. The product highlights four technical pillars: multiplayer immersive physics, drag-and-drop content creation tools, instant loading of bite-sized "mini-metaverses," and full mixed-reality hand-tracking compatibility. Since launching in beta on Meta App Lab, DigiGods has attracted more than 100,000 users who have awarded it an average rating of 4.8/5; the team is targeting one million players by year-end with three major content updates and an influencer-driven marketing push. Squido operates a freemium monetization model with in-app purchases. The company expects the fresh capital to create about 20 new jobs and accelerate international expansion. Squido’s earlier VR title, No More Rainbows, has generated over $3 million in revenue, is projected to reach $6 million, and has surpassed 500,000 downloads with a 4.6/5 rating, underscoring the studio’s commercial traction.

  • Incrowd

    Led · Seed · Jul 2024

    Incrowd’s platform enables attendees to capture and view curated, user-generated footage alongside live events, and saves all footage for event organizers after the event. The product was created through a collaboration between Invoke and 5X festival and is co-founded by Olivia Bell, Dominic Wong, and Tarun Nayar. The team ran a prototype test in December 2021, deployed at 5X in 2022, and in 2023 the software was used at 26 events including Bass Coast Friendsgiving and Monstercat ADE in Amsterdam. Incrowd is marketed to event organizers and aims to enhance audience engagement at music, arts, and cultural events by putting attendees “in the director’s seat.” The company is in talks with organizers for activations at South by Southwest and the Vancouver International Film Festival and is eyeing the rebranded Web Summit Vancouver. The newly secured C$1.3 million will be used for product development, marketing, and go-to-market strategies.

  • byta

    Led · Seed · Jun 2020

    Byta describes itself as “the platform for music before it’s on streaming services,” offering a way to send and receive digital audio in a clean, simple and secure way on desktop and mobile. Launched as an MVP in 2015, the service is used by bedroom artists up to large record companies for pre-release sharing and collaboration among bandmates, labels, promoters, writers, DJs and producers. The product emphasizes audio-specific properties such as embedded metadata, audio quality and streamability, distinguishing it from generic file-transfer tools. Use cases include quick track swaps in the studio and secure distribution of high-profile releases to key industry contacts. Byta positions itself as a vertical SaaS for the whole music ecosystem and competes with WeTransfer, Dropbox and artist platforms like SoundCloud. The company is led by co-founder and CEO Marc Brown, who highlights mobile playback and simplicity as core to the platform’s value.

  • Flow

    Led · Equity · Jul 2018

    JABT Labs Inc. is a Vancouver-based design and development company focused on closing the production gap between design and development. Its flagship product, Flow, is a fully integrated animation design-to-code tool that imports Sketch artboards and exports production-ready Swift/iOS and HTML5/CSS code. Flow treats artboards as animation states, auto-animates between linked artboards with timeline editing, and provides customizable code export templates. The product is positioned to preserve designers' vision while reducing developer revision time, streamlining workflows and saving months previously spent on rework. JABT Labs launched Flow in summer 2018 and has secured $1.3M in funding to support development and commercialization. Travis Kirton is the founder.

  • Kredo

    Led · Equity · Jan 2015

    Kredo is an iPad app that enables creative professionals to upload, edit, and share portfolio items directly from their mobile device. The app was built by Lukas Dryja and Tyler Rooney after they found artist friends lacked online portfolios, and they initially bootstrapped a low-cost solution. Kredo is designed for one-on-one interviews and presentations, preserves image quality across iPads, and works offline so users can take and edit portfolios without an internet connection. Users can share portfolios publicly or privately and update them quickly as a replacement for traditional portfolios. The product launched on the App Store and is available for free. Financially, Kredo is funded by the Canada Media Fund to the tune of about $600,000 through the CMF’s Experimental Stream and is described as gaining traction.

Team

  • Valerie Creighton

    President & CEO

    LinkedIn
  • Sandra Collins

    COO

    LinkedIn
  • Marcia Douglas

    Director, English Content, International and Export

    LinkedIn
  • Janine Steele

    Director, Interactive Digital Media

    LinkedIn