Cardinal Sports Capital
30A Hazelton Ave., Suite 200, Toronto, ON, M5R 2E2, Canada
Overview
Cardinal Sports Capital is an advisory and investment firm. Shore Capital Sports and Entertainment provides a unique blend of services for both emerging and established companies in the Sports & Entertainment Sectors.
- Total investments
- 2
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 1
Sector focus
- Funding Platform
- Sports
Investment portfolio
- WagerWire
Participated · Seed · Jul 2022
WagerWire operates a sports betting marketplace that allows users to place bets on live movements and momentum swings on the platform or within partner sportsbooks. The platform tracks bets in real time and enables users to cash out, buy into future bets, and buy and sell previously placed bets. WagerWire positions its marketplace as a way for bettors to flip bets like stocks on Robinhood or items on StockX, giving users more control over their betting journey. CEO Zach Doctor said, “Now your bet no longer has to win to make you money,” and the company is aiming to bring the product to the masses. WagerWire markets its product as a cost‑effective acquisition and retention solution for sportsbooks that creates a more engaging and social experience for bettors. The company has raised US$3m in a seed funding round and lists early investors including Palantir, Canva and Tesla.
- Kero Sports
Participated · Seed · Mar 2022
Kero Gaming develops a white-label, algorithmically-curated engine that delivers contextually relevant in-game betting and prediction opportunities. To date the product has been offered as a free-to-play experience inside professional sports teams' apps, and the company said it doubled its client base across NBA and NFL teams in 2021 while locking multi-year agreements. Kero will use the proceeds to fund growth across pro sports teams and media platforms and to expand to licensed gaming operators. The company announced a planned launch of a real-money wagering version of its technology tailored to sports betting operators in Q3 2022. Kero also added senior executives from OpenBet and MIT/UC Berkeley to its team. Leadership emphasized a vision that future growth in sports betting will rely on algorithmic curation to engage casual fans.
Team
Scott Secord
Partner
LinkedIn