Participated · Equity · Nov 2021

Tiff's Treats is a direct-to-consumer, on-demand cookie and treats brand best known for baked-to-order warm cookie delivery. Customers can order online, via the Tiff's Treats app, or by phone; the menu features 11 core cookie flavors, limited-time flavors, brownies, and ice cream/milk pairings. The company operates 69 retail distribution locations across Texas, Georgia, Tennessee, North Carolina and Oklahoma and employs more than 1,700 people. Since its founding in 1999 the business has baked more than 200 million cookies. The company recently closed the first tranche of a growth capital raise and is considering an additional tranche; the financing values Tiff's Treats at over $500 million. Tiff's Treats operates a warm cookie delivery and retail business, baking and delivering signature made‑to‑order cookies and brownies. The company is led by co‑founder and CEO Leon Chen. It operates stores across Texas and in Atlanta, Nashville and Charlotte, North Carolina, with 59 locations total. This spring the company hired 500 new team members, bringing headcount to over 1,400. Tiff's Treats has raised $50M over the prior five years and most recently raised an additional $15M. The company says the new investment will help accelerate its nationwide expansion. Tiff’s Treats operates a warm cookie delivery concept that produces classic baked-to-order cookies and brownies and delivers them in about an hour in a branded box. Customers can order by phone, online, or via the Tiff’s Treats app. The company was founded in 1999 by Leon and Tiffany Taylor Chen and is based in Austin, Texas. As of the article, Tiff’s Treats has 34 stores across Texas and Georgia and more than 700 employees. The company plans to use new funding for further national expansion, continued investment in its technology ordering and delivery platform, and to support key new senior management hires. Tiff's Treats produces and delivers baked-to-order cookies and brownies for delivery to homes and offices, typically within about an hour. The company operates a retail-delivery model with stores that bake to fulfill local orders quickly. It intends to use the newly raised capital to accelerate retail expansion within Texas and into other U.S. markets. Founded in 1999 by Tiffany and Leon Chen (UT alumni from Richardson, TX), the business is based in Austin, Texas. At the time of the report the company operated 24 stores across Texas and Georgia, including Atlanta, Austin, Dallas/Fort Worth, Houston, and San Antonio. The article confirms the company closed a new funding round to support its growth plans. Tiff’s Treats makes and delivers cookies and brownies to homes and offices, baking items fresh from premium ingredients and delivering them warm in about an hour. The company operates 18 stores across Austin, Dallas/Fort Worth, Houston, and San Antonio. Founded in 1999, it emphasizes warm, fresh delivery packaged in a signature white box with a colorful ribbon. Tiff’s Treats intends to use new funding to continue growth and expand into new geographies beyond its current four Texas cities. The business model centers on fast local delivery and retail storefronts that fulfill neighborhood demand for warm-baked goods. No revenue or user figures were disclosed in the article.

Led · Equity · Apr 2010

Adina for Life is a San Francisco-based producer of natural and organic beverages, best known for its Adina Holistics product line. The company completed a $14M equity financing to support its growth. The round was led by Dallas, TX-based CIC Partners and included participation from Sherbrooke Capital, Pacific Community Ventures, Good Capital, Seraph Capital and many of Adina’s distributor partners. Adina said it will use the proceeds to bolster national distribution of its flagship Adina Holistics products. In conjunction with the financing, Roger Enrico (former Chairman and CEO of PepsiCo and Chairman of DreamWorks Animation SKG) and Michael Rawlings (managing partner at CIC Partners) will assume board positions. The company also named Norman E. Snyder as its new President and Chief Operating Officer last month.