DoubleVerify
28 Crosby St. 6th Floor, New York, NY, 10013, United States
Overview
DoubleVerify is a software platform for digital media measurement, data, and analytics. DoubleVerify provides online media verification and campaign effectiveness solutions for brand marketers, agencies, advertising networks, demand-side platforms, exchanges, and digital publishers looking to ensure quality advertising environments, campaign transparency, and performance. DoubleVerify technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. The company was founded in 2008 and headquartered in New York City, New York.
- Total investments
- 1
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 8
Sector focus
- Advertising
- Analytics
- Brand Marketing
- Digital Marketing
- Software
Investment portfolio
- FirmPilot
Led · Series A · Jun 2024
FirmPilot develops a patent-pending AI Legal Marketing Engine that analyzes more than 5 million pieces of legal marketing content and a proprietary database of 3,000+ legal cases to automate SEO, PPC, local search, digital PR, and website optimization for law firms. Since launching in 2023, the platform has generated tens of thousands of qualified leads for U.S. firms, driving case-volume increases of over 180% for clients. Competitive blueprinting technology continuously monitors rivals’ online activity, while AI agents handle content creation and campaign adjustments, providing real-time ROI dashboards. The company reports rapid growth, serving a market of 425,000+ U.S. law firms that traditionally rely on costly, low-ROI agencies. With total funding now at $27.25 million, FirmPilot plans to release a next-generation AI model—ten times larger than its current version—by Q3 2026 to deepen content capabilities and shorten time to ROI. It is also building direct integrations with leading case-management systems to tie marketing spend to case outcomes and enable precise revenue attribution. These initiatives aim to position FirmPilot as an end-to-end revenue operations command center for legal practices.