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The Venture Codex

Overview

Digital media measurement and verification platform for advertisers.

Founded

2008

Deals ยท 12mo

0

Stage focus

Series A

Geographic focus

United States

Sector focus

Advertising
Analytics
Brand Marketing
Digital Marketing
...

Investment portfolio

1rounds
NAMEDATESIZE
FirmPilot
Jun 2024Led
$7 MSeries A
FirmPilot
Jun 2024Led
$7 MSeries A
1
Items
Browse all public portfolio deals

Insights

Time horizon

View by

Deal Distribution

DoubleVerify: 1 funding rounds are recorded in the selected participation categories.All available history.
DoubleVerify: 1 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Series A10

Monthly Deal Activity

DoubleVerify: 1 deals are recorded across 29 months.All available history.
DoubleVerify: 1 deals are recorded across 29 months. All available history
MonthDeals
Jun '241
Jul '240
Aug '240
Sep '240
Oct '240
Nov '240
Dec '240
Jan '250
Feb '250
Mar '250
Apr '250
May '250
Jun '250
Jul '250
Aug '250
Sep '250
Oct '250
Nov '250
Dec '250
Jan '260
Feb '260
Mar '260
Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

DoubleVerify: Marketing & Advertising is the largest displayed sector by deal count (1 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

DoubleVerify: Marketing & Advertising is the largest displayed sector by deal count (1 deals). All available history
SectorDeals
Marketing & Advertising1
AI & Machine Learning1
Professional Services1

Deal Size Distribution

DoubleVerify: 1 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

DoubleVerify: 1 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M0
$5M-$10M1
$10M-$25M0
$25M-$50M0
$50M-$100M0
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

DoubleVerify: United States has the largest recorded deal count among the displayed regions (1 deals).All available history.

Top 1 of 1 regions; European countries are grouped as Europe.

DoubleVerify: United States has the largest recorded deal count among the displayed regions (1 deals). All available history
RegionDeals
United States1
DoubleVerify: 5 co-investors are shown, with Blumberg Capital sharing 1 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

DoubleVerify: 5 co-investors are shown, with Blumberg Capital sharing 1 recorded deals. All available history
Co-investorShared deals
Blumberg Capital1
Connexa Capital1
FJ Labs1
SaaS Ventures1
Valor Ventures1

Investment Strategy

DoubleVerify: Led accounts for 100% and participating for 0% of round participation.All available history.
DoubleVerify: Led accounts for 100% and participating for 0% of round participation. All available history
CategoryDeals (count)Share (%)
Led1100%
Participating00%
DoubleVerify: Single-lead accounts for 0% and co-led for 100% of lead dynamics.All available history.
DoubleVerify: Single-lead accounts for 0% and co-led for 100% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead00%
Co-led1100%

Team

Doug Campbell

Chief Strategy Officer

Hendrik Schumacher

Sr. Director, Engineering

James Cashmore

SVP, Global Client and Agency Partnerships

Mark Zagorski

Chief Executive Officer

Max von Hilgers

Managing Director, Meetrics

Nicola Allais

Chief Financial Officer

Nisim Tal

Chief Technology Officer

Pieter Mees

Chief Architect