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Equitrust

7100 Westown Pkwy Suite 200, West Des Moines, IA, 50266-2521, United States

Overview

EquiTrust Life Insurance Co operates as an insurance company and it provides life insurance and fixed annuity services to its clients.

Total investments
4
Lead investments
0
Investments · 12mo
0
Active investors
2

Sector focus

  • Financial Services
  • Insurance
Visit website

Investment portfolio

  • Assured Allies

    Participated · Series B · Mar 2023

    Assured Allies is an insurtech focused on retirement savings and long-term care solutions that combines machine learning, predictive analytics, science-of-aging and human support. The company was founded in 2018 by Roee Nahir and Dr. Afik Gal and launched its first product, AgeAssured, in 2020 to partner with long-term care insurers and support aging-at-home. AgeAssured has been shown to reduce the cost of long-term insurance claims by roughly 20%. In 2022 Assured Allies introduced NeverStop, which uses artificial intelligence and science to create and underwrite retirement products. The business saw 300% growth in the number of members using its platform and secured partnerships with several leading long-term care insurance carriers over the prior year. Financially, it closed a $42.5M Series B and has now raised $65M in total capital. Management intends to deploy the new capital into further product growth and expansion of its carrier and partner network. Assured Allies develops technology and services to predict and shift the aging trajectory using a patent-pending method and a proprietary aging score. The company offers the Age Assured program and aims to combine wellness with financial products to make longevity financially sustainable. It provides evidence-based interventions to reduce the risk of age-related decline and help people get the most out of life. Assured Allies was founded in 2018 and is based in Boston, MA and Tel Aviv, Israel. The founding team includes CEO Roee Nahir and Chief Product Officer Afik Gal, MD. The company plans to continue developing new aging innovations and to accelerate delivery of its Age Assured program.

  • Abwaab

    Participated · Seed · Mar 2020

    Abwaab builds web and native-app learning products for secondary-school students, delivering curriculum-aligned micro-lessons, assessments, discussion boards and chat or video tutoring. The platform targets gaps in online educational resources across the MENAP region and aims to reduce reliance on offline tutoring. It operates a freemium model in Jordan with a one-off annual subscription (about US$15) to unlock access for the academic year. Abwaab says it grew active users 10x during the 2020/21 academic year and previously acquired Pakistani edtech startup Edmatrix. Founded in late 2019, the company has expanded from Jordan into Egypt and Pakistan. Following its latest fundraise, Abwaab plans to further expand across MENA and Pakistan. Abwaab offers an online learning platform for secondary school students across the MENA region, providing concept-based video lessons, visualized learning journeys, continuous assessment, and performance-tracking. The platform is accessible via desktop and mobile web and includes expert tutors and on-demand content. Since launching its product in Jordan, Abwaab has produced over 50,000 video lessons and questions and currently serves hundreds of thousands of unique students. The company plans to use the new funding to accelerate regional expansion, beginning with Egypt. Financially, the recent seed round increased the company’s total funding to $7.5M. Abwaab was founded in 2019 by CEO Hamdi Tabbaa and is based in Amman, Jordan. Abwaab Technologies is an Amman, Jordan-based edtech startup focused on improving out-of-school learning for Arabic-speaking youth. The platform offers concept-based video lessons taught by experienced teachers, along with assessments and performance-tracking features so students can learn at their own pace. The website launched in early February and the company has produced nearly 1,000 videos to date. Abwaab has begun rolling out STEM content tailored to the Jordanian market and operates a freemium subscription model. Founded in September 2019 by Hamdi Tabbaa and Hussein Alsarabi, the startup aims to make high-quality education accessible regardless of socioeconomic background. The company plans to use new funding to further develop its product and expand its team.

  • Homzmart

    Participated · Seed · Feb 2020

    Homzmart is an Egyptian online furniture marketplace that aggregates products from local manufacturers, companies, and artisans. The company reports more than 45,000 products in its inventory and says it provides over 150,000 exclusive products to more than 25 million households in Egypt and Saudi Arabia. In 2021 the business grew by 300% year over year. Homzmart plans to use new funding to streamline the furniture-purchase value chain, extend its regional reach, introduce interior design automation technology, expand digital showrooms across MENA, and improve logistics. The company emphasizes empowering local Saudi furniture manufacturing in line with Saudi Vision 2030 and aims to digitalize the entire home value chain. CEO Mahmoud Ibrahim said the firm will continue to invest in healthy expansion given the current macroeconomic climate. Homzmart operates an online marketplace that aggregates designs, prices and product details from thousands of furniture and home-goods merchants, offering flexible consumer financing and AI-driven content and decision tools. The platform showcases more than 55,000 products and says it grew 30x in sales over the past 12 months. Homzmart addresses high distribution costs for retailers by providing access to consumers and is building logistics capabilities to move large items from merchants to buyers. The company launched in Q1 2020 after being founded in 2019 and has strategically placed operations near Damietta City to streamline access to a major regional furniture manufacturing hub. Management plans to use a sizable tranche of the new funding to bolster logistics and institutional infrastructure to support rapid growth. Homzmart is positioning itself to expand across the MENA region and tap into an $80 billion industry where roughly 14 million regional consumers search online for furniture each month. Homzmart is an Egypt-based online furniture marketplace that connects furniture manufacturers and vendors with customers. The company was founded last year by Mahmoud Ibrahim and Ibrahim Mohamed, who previously built operations and logistics teams at Jumia; Mahmoud later served as MD and COO at Daraz. Homzmart says about 25 million people in the MENA region search for home furnishing every month and that relatively few manufacturers are online, which motivated the marketplace. The platform lists about 10,000 products and has over 2,500 customers ordering on it. Homzmart plans to use the seed investment to scale its technology, enhance customer experience and expand the team. The round is described in coverage as the largest seed fundraised by an Egyptian startup.

  • STEP Group

    Participated · Series A · Jan 2017

    STEP Group organizes the STEP Conference and owns digital properties including stepfeed.com, yallafeed.com and the recently acquired video platform Arab Vines. The company positions itself as a modern, tech-powered new media company serving Arab millennials across MENA. It plans to expand video capabilities (STEP Video) and has announced a music initiative, STEP Music, in partnership with streaming service Anghami. STEP Group aims to more than quadruple its user base within twelve months to exceed 10 million users and achieve 30+ million monthly views. Financially, the company has just closed a Series A funding round to support these growth and product initiatives. The group sees its conference and platform ecosystem as complementary assets to scale regional digital content offerings.

Team

  • Eric Holoman

    President, Chief Executive Officer and Board Member

  • Ryan L. Smith

    Senior Vice President

    LinkedIn