Led · Equity · Apr 2022

Repzo offers a mobile-first salesforce automation platform and app that lets companies track sales representatives, generate reports, and set sales forecasts. The product targets FMCG, pharmaceutical, and field services customers and is designed for users with little or no technical knowledge. Its platform supports English and Arabic and runs on iOS and Android. Repzo serves more than 200 clients and distributors across Saudi Arabia, Iraq, Egypt, Qatar, Oman and other MENA countries and has about 5,000 active users. The company positions itself as the #1 salesforce automation solution in the MENA region. In April 2022 Repzo raised a $1.4M bridge round to hire talent, expand integration channels, and accelerate expansion into Saudi Arabia.

Led · Seed · Mar 2020

Abwaab builds web and native-app learning products for secondary-school students, delivering curriculum-aligned micro-lessons, assessments, discussion boards and chat or video tutoring. The platform targets gaps in online educational resources across the MENAP region and aims to reduce reliance on offline tutoring. It operates a freemium model in Jordan with a one-off annual subscription (about US$15) to unlock access for the academic year. Abwaab says it grew active users 10x during the 2020/21 academic year and previously acquired Pakistani edtech startup Edmatrix. Founded in late 2019, the company has expanded from Jordan into Egypt and Pakistan. Following its latest fundraise, Abwaab plans to further expand across MENA and Pakistan. Abwaab offers an online learning platform for secondary school students across the MENA region, providing concept-based video lessons, visualized learning journeys, continuous assessment, and performance-tracking. The platform is accessible via desktop and mobile web and includes expert tutors and on-demand content. Since launching its product in Jordan, Abwaab has produced over 50,000 video lessons and questions and currently serves hundreds of thousands of unique students. The company plans to use the new funding to accelerate regional expansion, beginning with Egypt. Financially, the recent seed round increased the company’s total funding to $7.5M. Abwaab was founded in 2019 by CEO Hamdi Tabbaa and is based in Amman, Jordan. Abwaab Technologies is an Amman, Jordan-based edtech startup focused on improving out-of-school learning for Arabic-speaking youth. The platform offers concept-based video lessons taught by experienced teachers, along with assessments and performance-tracking features so students can learn at their own pace. The website launched in early February and the company has produced nearly 1,000 videos to date. Abwaab has begun rolling out STEM content tailored to the Jordanian market and operates a freemium subscription model. Founded in September 2019 by Hamdi Tabbaa and Hussein Alsarabi, the startup aims to make high-quality education accessible regardless of socioeconomic background. The company plans to use new funding to further develop its product and expand its team.