Participated · Seed · Jul 2026

EELI Technology develops modular, field-deployable electrochemical systems designed to recover lithium and other critical minerals from low-grade or chemically complex sources. The team, led by founder Mert Akin, Ph.D., has its technology roots in programs such as Activate and Cyclotron Road at Berkeley Lab. EELI recently closed an oversubscribed $2 million pre-seed round to accelerate commercialization and expand operations. Over the next 18 months the company plans to build commercial-scale pilot systems, expand its Hayward, California technology development and manufacturing facility, and prepare for initial U.S. customer-site deployments. EELI has also received support from the California Energy Commission and the U.S. Department of Energy as it moves from research to commercial pilots.

Led · Equity · Jun 2026

Atlantic aggregates corporate data from disparate applications and systems (including Slack, Jira and Google Workspace) into a central platform that builds an enterprise "brain" by analyzing emails, documents, tasks and communication records. The platform uses AI agents to automate workflows—routing tasks from meetings, detecting delayed work and notifying managers, and coordinating processes across teams—while allowing customers to use different AI models. Atlantic offers its own Atlas model family and supports customer choice of models, and it emphasizes data security by preventing customer data from leaving the company and not using customer data to train its models. The product is designed to be used without changing a company's existing infrastructure to enable faster, lower-cost AI adoption. The company originated from an idea the founders developed in high school and was founded in the most recent March by Rüzgar İmren and Ege Mustafa Çelik.

Participated · Equity · Mar 2026

Cognizo, based in New York and founded by Deniz Özcan and Alp Aysan, has built a comprehensive Answer Engine Optimization (AEO) platform for marketing teams seeking visibility on generative AI channels. The software tracks how brands are mentioned, cited, and discussed (including sentiment) within large language models, turning those insights into prioritized on-site and off-site action plans for content and PR. Key modules include Answer Engine Insights, Content Optimization, AI-sourced traffic analytics, and question/prompt volume analysis, all driven by algorithms that process millions of data points daily. Since launching its product in spring 2025, Cognizo has already added global customers such as LG, Wellhub, and Prezi. The company believes shifting consumer search behavior toward AI assistants creates a new competitive battleground for brands. Current funding will accelerate product development, critical hiring, go-to-market execution, and overall growth ambitions.

Participated · Seed · Aug 2020

UserGuiding provides a no-code solution to improve product adoption through interactive user onboarding flows such as walkthroughs, tours and tutorial popups. Its platform includes analytics to track the performance of onboarding content and to help create personalized user experiences. The company targets web applications that need to demonstrate value quickly and improve user onboarding rates without engineering effort. Founded by Osman Koc and Muhammet Enginar, UserGuiding emphasizes ease of use and product-led growth. The startup plans to use new funding to accelerate global expansion, enhance product development capabilities and hire talent to grow its core team. Financially, the company completed a $1.1M seed round to support these initiatives.

Participated · Series A · Sep 2016

Insider is an AI-native omnichannel experience and customer engagement platform that enables marketers and CX teams to create highly personalized omnichannel experiences and manage customer engagement from a single platform. Its integrated CDP vertically integrates data and marketing application layers to fuel automation and personalized customer journey orchestration across 12+ natively-supported channels, including WhatsApp, SMS, email, web, app, and site search. The company powers more than 1,500 global customers across retail, automotive, travel, and telecommunications and has been recognized in analyst reports and G2 awards. Insider recently launched Sirius AI™, a patent-pending solution that combines generative, conversational, and predictive AI, and plans further investment in Sirius AI Co‑Pilot. The company said it will use new funding to invest heavily in R&D, scale its 350+ in-house engineering team, expand its U.S. footprint, hire across 28 regions, and explore strategic M&A. Insider employs more than 1,100 team members across 28 countries, is woman-founded, and reports women hold 70% of top executive roles. Insider offers a platform to help brands deliver personalized, cross-channel customer experiences and to consolidate customer-experience tech stacks into a single solution. The company emphasizes fastest time-to-value and lower total cost of ownership for marketing teams. Insider says it serves 1,200+ customers, including roughly one-third of the Fortune Global 500 and brands such as Singapore Airlines, Estée Lauder, Samsung, Vodafone, and IKEA. Earlier in the year Insider acquired MindBehind, a conversational commerce and messaging platform, to accelerate its conversational-product capabilities. Management positions the business for inorganic growth and is pursuing further M&A to expand product capabilities. Insider has previously raised a $121 million Series D in March 2022 and is building on that capital as it executes its strategy. Insider is a Turkey-based artificial intelligence company that provides a marketing platform to connect customer data across channels and predict consumer behavior. Founded in 2012, the company's networked technology uses AI to forecast consumer actions and help marketers personalize experiences; clients include Toyota and Vodafone. The company announced a $121 million Series D that values Insider at $1.2 billion. The funding was provided by the Qatar Investment Authority with contributions from Sequoia Capital Operations LLC, Riverwood Capital LLC, Wamda Capital, Endeavor Catalyst Inc., Esas Holding AS, and 212 Capital Partners. Insider says it will use the new funding to expand into the U.S. after growth across Asia, Europe, and Latin America. Insider offers a SaaS platform that integrates customer data across web, mobile, messaging apps, email and offline channels to help brands predict behavior and coordinate campaigns. Its AI-based analytics and personalization tools are positioned as a one-stop solution versus older competitors. The product is used by more than 800 brands, including Singapore Airlines, Marks and Spencer, Virgin, Uniqlo, Samsung and Estée Lauder. The company has teams in 24 countries across Europe, Asia and the Middle East and provides customer support to adapt marketing strategies by market. Insider runs a Young Engineers program teaching coding to high school students, with plans to expand to younger kids, and notes half of its executive team are women. The company plans to use new capital to enter the U.S., expand sales and marketing, hire more R&D engineers and add features to its platform. Insider provides a Growth Management Platform that uses AI and machine learning to serve dynamic, personalized web content based on roughly 90 visitor parameters (location, referrer, device, etc.). The platform aims to boost engagement, lower customer acquisition costs, and improve conversion rates for brands and website owners. The company began in Turkey in 2012 and has since relocated its headquarters to Singapore while maintaining product development teams in Istanbul and Ukraine. Insider employs about 240 staff across 16 markets and lists customers including Singapore Airlines, Tokopedia, UNIQLO, Samsung, McDonald’s, Nissan and CNN. Management plans to focus on expanding in Southeast Asia and is considering China and the U.S. as next markets. New hires will target sales, data science, and machine learning engineering to further develop the product.