The Venture Codex Logo

The Venture Codex

Greenrock

78 Scollard Street, Toronto, ON, M5R 1G2, Canada

Overview

Greenrock Capital is a investment management firm dealing with high net worth individual accounts.

Total investments
4
Lead investments
1
Investments · 12mo
0
Active investors
2

Sector focus

  • Finance
  • Impact Investing
Visit website

Investment portfolio

  • Welbe

    Participated · Series A · May 2024

    Welbe is a Mexico City-based healthtech company that provides employers with a comprehensive health ecosystem through an intelligent occupational health management system. Its offering is coupled with a minor medical expense program that generates data to help reduce medical costs and employee absenteeism. Led by CEO Eduardo Medeiros Cardoso, Welbe packages these services for companies to take care of their employees. The company plans to use new funding to expand operations and accelerate product development. Welbe recently raised $7M in a Series A to support its growth plans.

  • Omni

    Led · Equity · May 2024

    Omni Saúde offers a digital medication plan that provides coverage at all pharmacies in Brazil, sold to employers at an average cost of R$25 per employee. The company has sold more than 15,000 medication plans and aims to reach 50,000 lives and nearly R$10 million in annual revenue by the end of the year. Omni recently completed its third fundraising in under two years, raising R$16 million in a new round led by Norte Ventures with support from angel investors Jaime de Paula, Massanori Shibata Jr and Jorge Oliveira. The company plans to use the new capital to strengthen internal operations, optimize processes, expand its team and adopt advanced technologies. CEO and cofounder Fernando Domingues said the investment is essential to maintain leadership and meet growing market demand. With nationwide pharmacy coverage, Omni positions itself as an employer-focused alternative for medication benefits and intends to intensify growth with the new funding. Omni offers a pharmacy-agnostic digital medication plan for employers, with an average cost of R$25 per employee. The product is positioned to become an essential HR benefit across sectors and supports payment via PIX. Omni also promotes patient education on rational and safe medication use, adherence to treatment, and the dangers of self-medication. The company already serves corporate clients including Dasa, Spoleto, Alper Seguros, Qualicorp, Riachuelo, and Vitta/Stone. A new investment will be used to expand access to medicines and strengthen Omni's market position. Omni targets achieving R$1.5 million in monthly revenue by the end of the year.

  • Sanii

    Participated · Seed · Oct 2023

    Founded in 2022, Sanii offers an integrated ecosystem that combines caregiver recruitment, training, shift management and remote monitoring with sensors and cameras to deliver specialized in-home care for seniors. The platform leverages artificial intelligence to match caregivers with patients, aiming to bring scale and maintain a human touch in a historically informal sector. Sanii currently supports more than 38,000 visits and 450,000 hours of care annually, demonstrating early operating scale. The company plans to expand its footprint to the interior and coastal regions of São Paulo and broaden its service portfolio to cover conditions such as Alzheimer’s and post-stroke recovery. Additional capital will also fund deeper hospital partnerships and further AI development. Sanii is positioning itself at the forefront of the growing “silver economy” in Latin America, where demand for technology-enabled home care continues to rise. Prior to the current raise, the startup secured a R$8 million pre-seed round in 2023, validating investor confidence in its model.

  • Vitalk

    Participated · Series A · Nov 2021

    Vitalk operates an AI platform to assist employees across the mental-health and productivity journey, delivered through an app and a 24/7 virtual assistant called Viki. The app offers written and audio content, wellbeing exercises, and targeted support for burnout, anxiety, relationship issues and remote-work challenges. For HR teams, Vitalk provides privacy-conscious intelligent mapping that identifies needs and proposes prevention, intervention and improvement actions. The company also runs psychologist-led group conversations, leadership training, internal-communication and engagement programs. Major corporate clients include Johnson & Johnson, GSK, Grupo Soma, Vale and Anglo American. With the new capital, Vitalk plans machine-learning investments to further personalize user journeys and will expand marketing and branding toward HR buyers to consolidate regional leadership in mental-health management and virtual health.

Team