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Holman Enterprises

3001 Leadenhall Road, Mount Laurel, NJ, 08054, United States

Overview

An evolution of steady growth across 9 decades. From a single Ford dealership in New Jersey in 1924 to a global leader in automotive services, Holman has come a long way. And the journey continues. At Holman Enterprises, we do business The Holman Way by doing the right thing for our employees, our customers, and the community. We are a global automotive leader with 7,000 employees across the world delivering exceptional experiences in:

Total investments
2
Lead investments
1
Investments · 12mo
0
Active investors
0

Sector focus

  • Automotive
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Investment portfolio

  • Orbee

    Participated · Series A · Sep 2023

    Orbee provides data management and middleware software to the automotive industry, centralizing dealerships' on-premises and cloud data sources into a single platform. The platform includes managed integrations with commonly used industry software, APIs and SDKs, tag management, campaign analytics, customer journeys, omnichannel marketing, personalized messaging, regulatory compliance, and centralized reporting. Enterprise clients can integrate Orbee with existing data infrastructure while other customers use managed integrations. The company partners with dealer-centric media agencies, service providers and OEM programs to expand the reach of its technologies. Dealers use the Orbee platform to activate data for marketing and advertising, improve sales and customer service workflows, and optimize inventory. Orbee announced additional capital investments to expand sales and customer support and to accelerate product development. Orbee offers a middleware platform that centralizes dealership data sources to help franchised and independent dealers and enterprise clients manage first- and third-party data. Its platform supports campaign analytics, customer journey analysis, tag management, omnichannel marketing, personalized 1:1 messaging, regulatory compliance, and APIs/SDKs for tech teams. Orbee partners with dealer-centric media agencies, service providers and OEM programs to broaden adoption. The company’s technology is used to streamline advertising, personalize shopping experiences, enrich analytics with third-party data, and increase loyalty across multiple rooftops. With the newly closed Series A, Orbee plans to enhance and further scale its platform to expand reach in customer experience transformation for dealerships.

  • Rodo

    Led · Series B · Jul 2021

    Rodo operates an ecommerce platform that lets consumers lease or buy cars entirely online using its proprietary “Instant Quote” technology. The company leverages thousands of dealer partners nationwide and lists tens of thousands of vehicles with transparent, best-in-market pricing and personalized concierge services including free delivery and pick-up. Rodo’s platform is designed to provide a fully online retail automotive transaction and a digital extension for dealership partners. The company was founded in New York in 2016 as Honcker and has been backed by investors including IAC/InterActiveCorp and Evolution VC Partners. Rodo has raised $45 million in funding to date and recently closed an oversubscribed Series B that added $18 million. The new capital is intended to help scale the network nationwide and fund marketing and customer acquisition. Honcker operates a platform and mobile app that aggregates leasing options and lets consumers search, compare and consolidate their lease applications in one place. The company focuses on new-car leases and partners with existing dealerships rather than holding inventory itself. A new app release adds more search parameters, options to break or extend leases, and the ability to add co-signers. Honcker is live with over 250 dealerships across eight states, including Arizona, California, Florida, Nevada and New York. The business has been growing transaction volume roughly 25% month-over-month and has expanded largely through word-of-mouth with almost no marketing spend. The company emphasizes a lean approach to growth and avoiding heavy inventory or over-leveraging. Honcker operates an online car-leasing marketplace and mobile app that enables consumers to obtain an actual lease price and complete a lease transaction from start to finish. The service offers next-day delivery in the New York Tri-State Area, Los Angeles, Arizona, Nevada, Pennsylvania and Florida. The app lists more than 30,000 vehicles from 20 manufacturers available for immediate lease, sourced from over 200 dealers. Led by founder and CEO Nathan Hecht, Honcker plans to use the new funding to expand its dealership network and geographic presence, grow its customer base, and develop additional features to streamline the car-leasing experience. The company raised $3.6M in funding to support these plans.

Team

No current team members are available.