Participated · Series A · Sep 2023

Orbee provides data management and middleware software to the automotive industry, centralizing dealerships' on-premises and cloud data sources into a single platform. The platform includes managed integrations with commonly used industry software, APIs and SDKs, tag management, campaign analytics, customer journeys, omnichannel marketing, personalized messaging, regulatory compliance, and centralized reporting. Enterprise clients can integrate Orbee with existing data infrastructure while other customers use managed integrations. The company partners with dealer-centric media agencies, service providers and OEM programs to expand the reach of its technologies. Dealers use the Orbee platform to activate data for marketing and advertising, improve sales and customer service workflows, and optimize inventory. Orbee announced additional capital investments to expand sales and customer support and to accelerate product development. Orbee offers a middleware platform that centralizes dealership data sources to help franchised and independent dealers and enterprise clients manage first- and third-party data. Its platform supports campaign analytics, customer journey analysis, tag management, omnichannel marketing, personalized 1:1 messaging, regulatory compliance, and APIs/SDKs for tech teams. Orbee partners with dealer-centric media agencies, service providers and OEM programs to broaden adoption. The company’s technology is used to streamline advertising, personalize shopping experiences, enrich analytics with third-party data, and increase loyalty across multiple rooftops. With the newly closed Series A, Orbee plans to enhance and further scale its platform to expand reach in customer experience transformation for dealerships.