Participated · Equity · Jul 2026

Proaction builds an AI-native fleet management platform and services stack designed to replace fragmented, expensive legacy fleet management offerings. Its platform helps fleets manage critical operational workflows such as maintenance, rentals, registrations, and claims, and the company reports servicing publicly traded and Fortune 500 customers. Proaction emphasizes AI agents and a services platform to give operators higher visibility and lower costs compared with traditional vendors. Following the announced $4.2 million financing, the company plans to accelerate product development, expand AI-enabled operations, and hire across engineering, operations, sales, and customer success. The company is based in Des Moines, Iowa, and is actively hiring to scale its team and operations.

Participated · Series A · Jan 2022

Formant provides a data collection and assessment platform that centralizes the complex sensor data produced by deployed robots and brings humans into the loop for managing those assets. The product is hardware-agnostic and supports a wide range of platforms including flying, underwater, mowing, delivery robots, quadrupeds and bipeds. Customers include Blue River (John Deere-owned), security robotics firm Knightscope, and BP. The company reports platform usage at scale, with customers operating on the platform with tens of thousands of robots. Financially, Formant recently announced a $21 million funding round led by BMW i Ventures, following an $18 million Series A announced last January. The new capital will be used to accelerate go-to-market efforts as the company expands from underserved sectors like agriculture toward more mature categories such as warehouse and manufacturing. Formant offers a unified platform that combines remote-controlling of autonomous robots, analytics, and tools to inspect and debug robot behavior (branded as “observe”). The product focuses on operation, assists (teleoperations) and analytics workflows to measure fleet ROI, assist frequency and performance trends. Formant intentionally does not build autonomy itself but integrates data across heterogeneous vendors such as Boston Dynamics, Fanuc and DJI to give operators a single view. Founded in 2017 by Jeff Linnell after he left Google, the company began as an API enabling robots to request human assistance and expanded to a broader fleet-management solution. Its software has been used to run tens of thousands of robots. Formant plans to double headcount over the next 12–18 months, build out engineering and sales operations, expand into Europe, and is hiring in locations including Pittsburgh after acquiring a stealth teleoperations company there. Formant provides a cloud platform that collects robot "shaped data" (LiDAR, depth imagery, video, photos, log files, metrics, motor torques and scalar values) and aligns it so a single human can monitor and intervene across fleets. The software parses those streams, alerts a human "foreman" when the system is uncertain, suggests options for remediation, and turns human decisions into training data to improve automation. Formant is launching a closed beta and reports SaaS pilots across verticals including food manufacturing, heavy infrastructure inspection, construction, training animals and retail use cases. The founders and early team are ex-Googlers with prior robotics startups and acquisitions, positioning the product as a cloud layer for robotics analogous to AWS/Google Cloud for data companies. The company raised a $6 million seed round from SignalFire to fund development and go-to-market ahead of a wider customer launch. Formant sees competition from large tech companies and incumbent engineering firms, and emphasizes enterprise customization and security as differentiators.