The Venture Codex

Participated · Series A · Oct 2024

Treehouse has built AI models that predict job duration and material needs to minimize truck rolls for residential electrical work, focusing initially on EV charger installs. The company asks customers targeted questions and photos, can do virtual visits, and only sends a truck when necessary. Treehouse is licensed as an electrician and serves as the lead contractor, with independent electricians working as subs; it also employs electricians in California and Colorado. It operates in 40 states today and plans to be in all 50 by the end of the year, and intends to hire electricians in six to eight additional markets. The startup competes with Qmerit, Kopperfield, and Zero Homes and has partnerships with CarMax, Holman, Emporia, Quilt, and ChargePoint. Recent financing will be used to hire engineers and improve the company’s automation and quoting models as it expands geographically. Treehouse is a Detroit-based electrification company that delivers turnkey installations for home EV charging and is led by CEO and co‑founder Eric Owski. Its core product is an Installation-as-a-Service offering that pairs a proprietary network of electricians with automated permit documentation and end-to-end customer journey management. Treehouse's pricing technology provides instant, guaranteed quotes for home charging installation at the point of sale or via API, allowing installation costs to be integrated into vehicle financing. The company also compiles every federal, state, and local incentive for home EV charging to help owners maximize incentives and rate plans. Treehouse intends to use new funding to expand its Installation-as-a-Service to more than 30 states in the next 12 months and to invest in software to extend the offering to other electrification products. The company raised $10M in this funding round.