Led · Series B · May 2024

Launched in 2019, Grubtech provides a unified commerce engine (gOnline) that integrates online and in-store ordering channels into downstream systems such as POS, ERP, inventory, third‑party logistics, and loyalty solutions. The company also offers products to streamline in‑store operations, fulfillment, and AI‑driven data analysis. Its customer base spans 18 markets and has expanded beyond F&B into quick commerce categories like groceries and pharmacies. Grubtech says customers can double sales per square meter, improve speed of service by 25%, and reduce operating expenses and wastage after adopting its solutions. The company plans to use the proceeds from the raise to accelerate geographic expansion and establish offices in Saudi Arabia, Europe and the UK. Grubtech positions itself to remove operational and data silos while enabling omnichannel growth for merchants. Grubtech is a Dubai-based SaaS platform built for cloud kitchens and delivery-centric restaurants. Its product centralizes order-lifecycle capabilities, provides visibility into critical events and layers advanced analytics to help customers reduce production time and save on manpower costs. The platform integrates with food aggregators, logistics providers, point-of-sale solutions and ERPs. Since 2019 it has served hundreds of brands and kitchens across MENA, including Delivery Hero’s cloud kitchen in Abu Dhabi, iKcon, Eathos and Azadea. Led by CEO Mohamed Al Fayed, the company raised $3.4M in a pre‑Series A round. Grubtech will use the proceeds to accelerate product development and expand across MENA, Europe and the Americas.

Led · Series A · Dec 2023

Soum operates a re-commerce marketplace that manages the full transaction flow from listing to delivery, using third-party logistics and holding payments until buyers confirm receipt to reduce fraud. Sellers submit images for pre-approval; deliveries typically take three to four days and buyers have 24 hours to initiate returns (Soum plans to extend return windows for some products). The platform’s top listings are electronics—iPhones and laptops—and it receives more than 30,000 listings every month. Soum charges a commission on each sale that ranges between 10% and 20%, with the percentage varying by product value and seller frequency. The company is expanding its category mix to include automobiles and collectibles and is beginning geographic expansion into the United Arab Emirates as part of a broader MENA push. Soum raised an $18 million Series A to fund growth and category/geographic expansion.

Participated · Seed · Dec 2023

Omniful offers ordering, warehouse management and transport management systems that enable merchants and third-party logistics providers to run hyperlocal and omnichannel commerce with real-time inventory and order control. The platform is designed to improve speed, accuracy, scale and efficiency across retail and logistics operations. Omniful says customers can reduce workforce costs per store by up to 40% and fulfillment time by up to 70%. Founders Mostafa Abolnasr and Alankrit Nishad built the product after identifying limitations in legacy software and drawing on extensive e-commerce experience. The company reports its technology can handle a minimum of 3 million orders per day per client and counts some of the largest retailers and 3PLs in KSA and the UAE among early customers. Omniful has plans to expand its customer base into Africa and India, where it already maintains a research and development center.