Participated · Equity · Oct 2018

Pathmatics operates a marketing intelligence platform that gives users visibility into digital ad performance across display, social, video, mobile and native advertising. The product aggregates creative, spend and impression data and maps the path from publisher to viewer, enabling brands and agencies to optimize media and marketing decisions. Clients use the platform to minimize wasted budget, position marketing and anticipate competitors' moves. Pathmatics' data powers Nielsen’s digital ad intelligence offering and Kantar Media’s Facebook intelligence, and is used by agencies including Mindshare, Mediacom and Possible. The company was founded in 2011 by Gabe Gottlieb and is based in Santa Monica, CA. In October 2018 Pathmatics received a $3M strategic investment from Mintel and SPH Ventures, which joined existing backers. Pathmatics provides PathSource™, a patent-pending technology that analyzes digital advertising activity and delivers real-time, actionable intelligence to advertisers, agencies, publishers and ad tech providers. The company was founded in 2010 by Gabe Gottlieb and is based in Santa Monica, California, with an office in New York. Pathmatics sells intelligence to participants across the online advertising ecosystem and continues to develop its proprietary technology. Management intends to use new funding to pursue continued global expansion and to further invest in its technology. The article does not disclose revenue or user metrics.