Led · Series A · Jul 2020

Partipost is a Singapore-based crowd influencer marketing and commerce platform. The company operates in influencer marketing and commerce. It has secured $5 million in an oversubscribed extended round. The round was led by Singapore-based venture capital firm Quest Ventures. The financing was announced via a company announcement. The article does not provide additional operating metrics, founding year, or further investor details. Partipost is a Singapore-based marketing startup that operates a mobile app enabling anyone with a social media profile to sign up for influencer campaigns. Since launching its app in 2018, the company says it has added about 200,000 influencers and helped run roughly 2,500 campaigns for over 850 brands, including Adidas, Arnott’s, Red Bull, Chope and Gojek. Aspiring influencers apply by submitting post drafts; brands approve and users post to their profiles, earning on engagement—most campaigns require a minimum of 200 followers and payouts average $5 to $150 per campaign. Partipost emphasizes micro-influencers and aims to enable anyone to monetize their social reach, and plans to build data tools to better match brands with users. The funding will be used to grow operations in Singapore, Indonesia and Taiwan and expand into Vietnam, the Philippines and Malaysia, and the company expects to increase its influencer base to one million within 18 months. SPH Ventures’ CEO Chua Boon Ping will join Partipost’s board and Quest Ventures partner Jeffrey Seah will become an observer as part of the round.

Participated · Seed · Mar 2020

influence.co is an online professional network for influencers, creators and the businesses that work with them. The platform offers free professional profiles, with paid subscription upgrades for individuals and a software suite for businesses to hire and manage influencers at scale. Major brands can reach the community through specialized content offerings. The company intends to use the funds to scale its community and launch a media division focused on the influencer and creator lifestyle. Launched in 2016 by Ryan Angilly, Niel Robertson and Jeff Smith and led by co‑founder and CEO Niel Robertson, influence.co has grown to over 175,000 members, including 35,000 businesses. influence.co is a remote company with staff in Los Angeles, San Diego, Denver, New York, San Francisco and Austin. influence.co provides an influencer marketing platform that gives access to public influencer profiles and tools for brands to recruit influencers to campaigns. Led by CEO Niel Robertson and based in Boulder, Colo., the company targets brands, digital media and public relations agencies. It is announcing a full set of features designed to enable agencies to build their own influencer marketing practices. The company raised $500k in funding and intends to use the proceeds to accelerate growth. Backers on this round included Alex Bogusky and his fund BCV Ventures, Twenty3 Capital, Jaszac Investments and AE Jarrah Group.

Participated · Equity · Oct 2018

Pathmatics operates a marketing intelligence platform that gives users visibility into digital ad performance across display, social, video, mobile and native advertising. The product aggregates creative, spend and impression data and maps the path from publisher to viewer, enabling brands and agencies to optimize media and marketing decisions. Clients use the platform to minimize wasted budget, position marketing and anticipate competitors' moves. Pathmatics' data powers Nielsen’s digital ad intelligence offering and Kantar Media’s Facebook intelligence, and is used by agencies including Mindshare, Mediacom and Possible. The company was founded in 2011 by Gabe Gottlieb and is based in Santa Monica, CA. In October 2018 Pathmatics received a $3M strategic investment from Mintel and SPH Ventures, which joined existing backers. Pathmatics provides PathSource™, a patent-pending technology that analyzes digital advertising activity and delivers real-time, actionable intelligence to advertisers, agencies, publishers and ad tech providers. The company was founded in 2010 by Gabe Gottlieb and is based in Santa Monica, California, with an office in New York. Pathmatics sells intelligence to participants across the online advertising ecosystem and continues to develop its proprietary technology. Management intends to use new funding to pursue continued global expansion and to further invest in its technology. The article does not disclose revenue or user metrics.

Participated · Series A · Oct 2017

Snapcart is a two-year-old startup that collects consumer receipts via a mobile app to generate retail spending insights in emerging markets. Users upload receipts in exchange for cash back, and Snapcart applies OCR, big-data and machine-learning techniques to extract product-level information. The company reports more than 700,000 users across Indonesia and the Philippines, operates a business-development office in Singapore, and serves over 75 clients including Unilever, L’Oreal and Nestlé. Snapcart has about 80 staffers, roughly 80% of whom are non-sales, and notes long enterprise sales cycles with roughly 30 companies contributing 80% of sales. The firm plans to use new capital to expand into additional frontier markets (it is evaluating more than 30 destinations and expects to narrow that to five launches), invest in R&D, and improve its OCR and merchant-facing products. It positions itself as a challenger to established research firms such as Nielsen. Snapcart’s core product is a mobile app that incentivizes consumers to upload shopping receipts in exchange for cash-back rewards; those receipts are processed (OCR and data analysis) into consumer insights and reports for brands. The company launched in September 2015 and initially focused on Indonesia, later expanding into the Philippines; its Manila team houses AI and data analysis work on OCR and line-item extraction. Snapcart serves a roster of 75+ brands, including L’Oreal, Nestle and Unilever, and limits its active user panel to around 50,000 per market to maintain representativeness. It reports a 45% monthly active user retention rate after 30 days and emphasizes repeat usage as the key metric for data quality and predictive modeling. The company has opened a business development office in Singapore (service not active there) and is conducting due diligence on a likely expansion into Thailand. Management plans to focus on upselling new services to existing clients before broadening its client base and aims to use recent financing to push toward a Series A. Snapcart, founded in 2015 and based in Jakarta, provides a cashback app that incentivizes consumers by rewarding them in exchange for scans of their shopping receipts. The company aggregates those receipt scans into insights for brands and retailers, offering accurate measurement of consumer behavior. In January 2016 Snapcart raised $1.675M in a pre-Series A round. The round was led by Wavemaker Partners and SPH Media Fund, with participation from existing backers Sinar Mas Digital Ventures and Ardent Capital. The company said it intends to use the funds to continue to expand operations. Co-founders are Reynazran Royono (CEO), Laith Abu Rakty (CTO) and Mayeth Condicion (CDO).

Participated · Equity · Oct 2017

Chope operates a restaurant reservation platform that enables diners to book tables. The company is described in the article as Singapore-based. The core product is an online reservation app for restaurants. The article reports Chope raised $10.6 million in a Series E funding round. No operating metrics or specific future plans were disclosed in the article. Chope is an online and mobile dining discovery and restaurant reservations app led by CEO Arrif Ziaudeen. The platform helps diners discover restaurants and make instant reservations 24 hours a day. It operates in eight cities: Singapore, Hong Kong, Beijing, Bangkok, Shanghai, Bali, Phuket and Jakarta. More than 3,000 restaurant clients across Singapore, Hong Kong, mainland China, Indonesia and Thailand use Chope's suite of technologies to manage bookings, queues, CRM, promotions and pre-payments. The company plans to use the new funds to continue building its products, increase its salesforce and enhance customer support. Chope operates an online restaurant reservation platform with presence in major Asian cities including Singapore, Shanghai, Beijing, Hong Kong and Bangkok. The company has facilitated reservations for over 20 million diners. Chope raised $8 million from a group of investors to support growth. Part of the recent funding has been earmarked for an expansion into India, with management saying the entry will happen in months rather than years. Chope is exploring collaboration with EazyDiner, a DSG Consumer Partners portfolio company, as it plans its India strategy. The company faces potential competition in India from entrants such as Zomato and Times Group-owned DineOut. Chope is a Singapore-based online restaurant discovery and reservations platform led by co-founder and CEO Arrif Ziaudeen. The company enables diners to make free, instantly confirmed dining reservations via its website and mobile apps, and provides editorial content such as articles, menus, and contact details. For restaurant clients Chope offers host-stand technology that enables hosts to manage bookings and build guest profiles online. Chope raised S$3.2m in its second funding and intends to use the capital to expand the team, grow across Asia, and accelerate product development. The platform’s product and merchant tools position it to scale restaurant bookings and consumer reach across the region.