Led · Equity · Apr 2019

Tru Optik offers the OTT Marketing Cloud, an audience measurement and data-management platform that operates across the entire OTT ecosystem, including all connected-TV devices. The platform powers targeted CTV/OTT advertising and enables buyers and sellers to transact at scale with consistency and simplicity in an open environment. Tru Optik partners with many of the world’s largest media companies, brands, and agencies and is a founding member of OptOut.TV, a consortium focused on consumer privacy options in connected TV advertising. The company is led by CEO Andre Swanston and is based in Stamford, Conn. Tru Optik closed a $10M funding round and intends to use the proceeds to increase sales and marketing, accelerate international growth, and expand its proprietary OTT Household Graph. No operating metrics (revenue/users) were disclosed in the article. Tru Optik is a Stamford, CT-based provider of cookie-less audience segmentation and over-the-top (OTT) audience targeting solutions. The company leverages a large census-level proprietary dataset of cookie-less digital media consumption to deliver digital audience measurement and end-to-end ad targeting. Its products are aimed at entertainment and media companies as well as millennial and multicultural brands. Customers include Scripps Networks, Sony Pictures, Sling TV, Crackle and various agencies. Founded in 2013 by Andre Swanston (CEO) and Alex Geis (CTO), Tru Optik intends to use newly raised funds to scale the business. The company recently closed a $1.7M venture capital financing to support that scaling.