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The Venture Codex

MuVentures

New York, NY, 10017, United States

Overview

Mu Ventures is a NY pre-seed/seed venture capital firm that invests in commerce software that reduces friction in transactions. We have five sectors of interest that include infra + payments, vertical SAAS, marketplaces, retail tech, and supply chain.

Total investments
6
Lead investments
0
Investments · 12mo
3
Active investors
2

Sector focus

  • E-Commerce
  • E-Commerce Platforms
  • Information Technology
  • Payments
  • Retail Technology
  • SaaS
  • Software
  • Supply Chain Management
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Investment portfolio

  • Neurometric

    Participated · Equity · Jun 2026

    Neurometric builds an automated token engineering platform that evaluates individual model calls, modifies prompts, routes tasks to the most cost-effective models, and creates specialized small language models when needed. Its Task Endpoint Manager continuously updates model performance and pricing data to meet customer accuracy, cost, and latency requirements, and its Auto-SLM Creator generates purpose-built SLMs for recurring workloads. The platform also includes a marketplace of pre-trained task-specific SLMs for common workloads. Neurometric reports that routed or created models in early customer engagements have outperformed frontier models by as much as 20 accuracy points while reducing cost and latency. The company launched the platform publicly and closed $4 million in funding earlier this year. Neurometric plans to use the funding to expand its engineering and AI research teams and to add more optimization tools to the core platform.

  • Consio

    Participated · Equity · Jan 2026

    Consio AI is a Toronto-based software company offering a voice platform purpose-built for online retailers handling high-consideration purchases and complex orders. The system blends AI-driven and human-led conversations to qualify leads, answer product questions, recover abandoned carts, schedule consultations, and hand customers off to in-house teams when necessary. By integrating directly with merchants’ e-commerce data, CRMs, and storefronts, Consio aims to boost conversion rates through natural, on-brand phone interactions. Founded by Philippe Roireau and Martin Latrille, the company positions its product as a way for brands to capture more qualified intent without scaling call-center headcount. Recent funding will be directed toward accelerating engineering efforts, go-to-market execution, and expanding its partner ecosystem. No operating metrics such as revenue or user counts were disclosed in the announcement.

  • Kingpin

    Participated · Seed · Nov 2025

    Kingpin provides a B2B SaaS platform that unifies product information, pricing, customer discovery, and sales processes within a single AI-powered ecosystem. Its technology leverages artificial intelligence to clean and enrich product data, automate repetitive sales tasks, and surface new retail opportunities worldwide. The company currently serves more than 300 distributors and brands across beauty, fashion, sports, and other consumer-goods verticals. Headquartered in Dubai with an office in Abu Dhabi, Kingpin positions itself as an operating system for global wholesale distribution. Management plans to use newly raised capital to deepen engineering resources, expand AI capabilities, and broaden geographic coverage from the Middle East into Europe and North America. The company’s revenue or user growth figures were not disclosed, but the seed financing marks its first publicly announced round and underscores investor confidence in its go-to-market traction.

  • HeatMap, Inc

    Participated · Seed · Aug 2024

    Heatmap offers an on-site analytics platform that combines revenue to every pixel on every page, enabling merchants to optimize for buyer behavior rather than site traffic. The company is led by CEO and Founder Dylan Ander and CMO Chase Mohseni. Heatmap closed a $4M Seed funding round to support growth. The proceeds will be used to drive customer acquisition and to build and launch a custom-built AI model that delivers direct recommendations for website improvements. The product focuses on translating on-site behavior into revenue insights for e-commerce websites. The company is based in New York City.

  • Videowise

    Participated · Seed · Mar 2023

    Videowise is an eCommerce video platform founded in 2021 by product designer Claudiu Cioba that helps brands and retailers create interactive, shoppable video experiences on online stores. Its commerce-centric infrastructure is built to publish video at scale across product, collection and blog pages while protecting page speed, reportedly loading up to 5x faster than traditional video platforms. More than 100 design and development agencies use Videowise’s customizable video components and analytics to automate publishing and build next-generation video shopping experiences. In 2022 its shoppable videos generated more than $1M in added purchase revenue and influenced over $25M in revenue, with conversion lifts of up to 328% and viewers spending up to four minutes more per page. After switching to Videowise, Dr. Squatch saw a 3.2% increase in revenue per session in the first 30 days, illustrating measurable conversion benefits. With the new funding, Videowise plans to further develop its video commerce technology stack for omnichannel shopping and expand to Salesforce Commerce Cloud and other commerce platforms.

Team