PLG Ventures
Ocean Ave, Santa Monica, CA, 90401, US
Overview
PLG Ventures is a leading early stage venture capital firm providing pre seed and seed capital to technology enabled startups. PLG Ventures works hands-on with the founding teams developing their leadership skills and emotional intelligence abilities. In addition, we will help your company put in place the best foundation to allow for scalable and successful growth.
- Total investments
- 6
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 2
Sector focus
- Finance
- Financial Services
- Venture Capital
Investment portfolio
- Revolution RE
Participated · Equity · Jun 2022
Revolution RE provides a full-stack data strategy and SaaS platform that aggregates information from disparate sources, presents insights, and stores data securely in a data warehouse for residential rental property operators. The product aims to help owners and managers streamline reporting to investors and clients and build predictive operating models. The company says its platform supports apartment buildings, single-family rentals, senior and student housing and is designed to unlock actionable insights to improve property returns and resident experience. Revolution RE recently completed a SOC 2 Type II audit confirming its security controls. The company has more than 60,000 units on the platform and serves real estate companies across North America. The announced funding will be used for product development and to expand marketing and sales efforts.
- Zone7
Participated · Series A · Jul 2021
Zone7 is an AI-driven human performance platform that analyzes disparate datasets, uncovers patterns, and provides proactive recommendations to improve output, detect burnout risk, and mitigate injuries. The device-agnostic platform has an extensive client portfolio in professional sports and is used across the EPL, MLS, NFL, La Liga, Serie A, PRO14 and Premiership Rugby, among other leagues. Its technology is also applied in hospitals for healthcare workforce management. Over the past year the company quadrupled its number of professional sports clients across the U.S. and Europe, developed new partnerships in contact sports and cycling, and expanded into more healthcare settings. Zone7 has made strategic hires to support priorities including service delivery within soccer and maintains offices in Palo Alto, Tel Aviv and London. Led by CEO Tal Brown, the company raised an $8M Series A to support continued client growth and partnerships. Zone7 uses pattern recognition and AI applied to athletes’ past performance and medical history to identify injury risk and recommend when players should rest. Teams in MLB, La Liga, the Champions League, MLS, collegiate athletic departments and Olympic teams are using the company's technology. The company reports a 95 percent accuracy rate in predicting injuries and says it has reduced potential injuries by 75 percent, according to a statement. Founded by Tal Brown and Eyal Eliakim, both veterans of Israel's military technology unit 8200, Zone7's executive team also has experience developing Salesforce's Einstein product and working with professional soccer franchises in Israel. Zone7 raised $2.5 million in seed funding from investors including Resolute Ventures, UpWest, Amicus Capital, Dave Pell, PLG Ventures and NBA star Kristaps Porzingis. The product emphasizes personalized intervention plans to prevent injuries before they occur.
- Public
Participated · Series B · Mar 2020
Public is a New York City-based investing platform with a mission to make the public markets work for all people. The platform allows users to build and diversify portfolios using stocks, Treasuries, ETFs, crypto, and alternative assets, with more investment opportunities planned. It is led by co-founders and co-CEOs Jannick Malling and Leif Abraham. Public recently completed a Series D-2 financing, strengthening its financial position. The company intends to use the proceeds to expand operations and broaden its business reach. No operating metrics or prior funding details were provided in the article. Public.com is an investing social network where members can own fractional shares of stocks and ETFs, follow creators, and share ideas within a community. The platform reached one million members eighteen months after launching. Public positions itself as an inclusive, educational place to build financial literacy, with social features and safety labels to help members learn responsible investing. The company does not offer options or margin accounts, does not encourage day trading, and recently eliminated Payment for Order Flow from its business model. With new capital, Public plans to scale infrastructure to keep the platform stable as the community grows and to accelerate product development. Upcoming product features include crypto, pre- and post-market trading, and ways to set up recurring investments. Public is a social-focused free stock trading service that combines community discussion with commission-free trade execution. The company says its user base grew by a multiple of 10 in 2020 and expanded at about 30% month-over-month. Most users discover the service organically, which the founders say keeps marketing costs low. Public currently monetizes through payment for order flow, but trading-derived revenue appears modest given its long-term-holder user base. The founders emphasized they are focused on user growth rather than near-term revenue, and they plan to use new capital to invest in product work and sustain the platform's social flywheel. The team said it had plenty of cash from the preceding round but raised the Series C to double-down on the model. Public.com is a community-based social investing app that allows members to own fractional shares of stocks and ETFs, follow popular creators, and share ideas within a public forum. The platform emphasizes education and responsible design, incorporating features such as Safety Labels for potentially risky stocks and other guardrails to guide new investors. Public has demonstrated active risk controls—for example, it temporarily removed the ability to buy Hertz in June 2020 after the issuer’s actions. Since launching in September 2019, Public has grown its user base at a consistent pace of 160 percent quarter-over-quarter and has raised $30 million in funding to date. The company aims to change the culture of investing by making markets more inclusive, educational, and approachable as access expands. Public is headquartered in New York and is a member of FINRA and SIPC. Public.com operates a commission-free investing app that lets users buy and sell fractional shares and follow other users’ activity via social features. The platform adds a social layer to investing, allowing users to see what friends and public profiles are buying and selling. Public.com generates revenue from interest on cash in user accounts, fees earned by lending stock to short-sellers, and rebates on transactions; it may offer premium features in the future. The company is led by co-CEOs Jannick Malling and Leif Abraham, both founders with prior exits and startups. As of the article, Public.com has 35 employees and has raised $24 million in total funding. The latest funding will be used to grow its community of investors.
- Ready, Set, Food!
Participated · Seed · Jul 2019
Ready, Set, Food offers an early allergen introduction system designed to be added to breastmilk or formula to introduce common food allergens to infants. The company works with health systems and providers to educate families; Memorial Hermann has partnered with Ready, Set, Food since 2022 and provided pediatricians and nurses with informational materials. Through its Giving Back partnership with Memorial Hermann, the company has donated its early allergen introduction products to 2,000 low-income families. The announcement cites evidence from 23 clinical trials with more than 13,000 participants showing early allergen introduction can prevent up to 80% of food allergies. Ready, Set, Food and Memorial Hermann are planning a clinical trial to examine the link between eczema and food allergies, marking the first time both are being studied together according to the release. Ready, Set, Food! provides an organic, all-natural three-stage guided system that helps families introduce the top nine food allergens to babies. Each stage is pre-measured in mess-free packets with no added sugar or additives and can be mixed into breastmilk, formula or food depending on the stage. The company recently launched Stage 3, which offers continued exposure to peanut, egg and milk while introducing the other six allergens. Its patented system has been delivered to more than 20,000 families and is backed by thousands of pediatricians and allergists. Ready, Set, Food! intends to use the new funding to advance its complete early-allergen introduction system across the nine listed allergens. The company was also named an awardee in Johnson & Johnson Innovation’s Next in Naturals QuickFire Challenge and will receive $50k in grant funding to help advance research. Ready, Set, Food! offers an early allergen introduction system that delivers daily packets containing peanut, milk and egg to a baby’s bottle or food to help prevent food allergies. The product is designed for gentle, early introduction of common allergens. The company was founded in 2017 by a team of physicians and parents, including Dr. Jonathan Spergel and Dr. Gary Rachelefsky, and is led by CEO and co-founder Daniel Zakowski. Ready, Set, Food! is based in Los Angeles, CA. The company raised $3M in a second funding round and intends to use the funds to continue expanding its business reach. No operating metrics were disclosed in the article. Ready, Set, Food! offers a program and patent-pending approach designed to help parents introduce food allergens to infants (including while breast- or bottle-feeding) to prevent childhood food allergies. The company launched in May 2018 after more than a year of R&D and was founded by a team of physicians, medical experts, and parents motivated by real-world allergy experiences. Ready, Set, Food! says it has the support of over 300 pediatricians and has worked with more than 5,000 families to date. The startup reports its mission is to help prevent roughly 200,000 U.S. infants each year from developing life-threatening food allergies and cites an 80% prevention figure in an investor testimonial. Current plans include expanding an all-new corporate wellness program (adopted by family-minded employers like Snapchat) and running a Blue Shield pilot program aimed at insurance reimbursement. The company will use the newly raised funds to accelerate growth and scale these initiatives.
- Flowspace
Participated · Seed · Dec 2017
Flowspace offers a cloud-based proprietary software platform that manages storage, fulfillment and transportation from a single interface. Its platform runs in hundreds of partnering fulfillment centers across the U.S., giving brands increased visibility and nationwide fulfillment capacity. The company positions on-demand warehousing and plug-and-play fulfillment as a long-term solution for e-commerce brands, a trend the pandemic has accelerated. Flowspace says its software powers the entire journey of getting an online order to a customer’s door and helps customers scale during rapid growth. The company handled large pandemic-driven demand, which attracted investor attention. Flowspace was founded in 2017 and has announced plans to expand its fulfillment platform with the new funding. Flowspace offers on-demand warehousing and fulfillment services through a cloud-based platform for inventory, order and warehouse management. The company provides access to a nationwide network of professionally operated warehouses and month-to-month pricing tailored for multi-channel retailers and growing businesses. Customers include enterprises, small and mid-size businesses, importers, manufacturers and e-commerce retailers; the company says hundreds of customers and warehouses use its platform today. Flowspace emphasizes real-time visibility into inventory levels and an easy-to-use interface as core product strengths. Leadership says the company plans to expand its footprint, accelerate growth, and increase investment in its platform to become the fulfillment infrastructure for any company with inventory. Financially, Flowspace has completed seed funding and is now advancing its product and network with new capital. Flowspace operates an online platform that gives customers access to hundreds of professionally operated warehouses across the U.S. on a month-to-month basis. The company handles storage, transportation and inventory services, enabling businesses to manage overflow inventory, fulfill direct-to-consumer shipping, and meet seasonal surges. Customers use the platform to launch or replenish distribution in key markets with low upfront risk and cost. Flowspace was founded in 2017 by CEO Ben Eachus and is headquartered in Irvine, California. The company has previously raised $1.2M in seed funding and recently secured additional capital to support growth. Flowspace says it will use the new funds to scale the business and expand its service capacity. Flowspace operates a software-enabled marketplace that lets businesses rent portions of warehouses month-to-month per square foot or per pallet. Its platform includes simple inventory software and integration services that can connect warehouse owners and rentees in under 24 hours, with users reportedly able to learn the software in as little as 10 minutes. Flowspace partners with ShipHawk for real-time freight quotes and can cooperate with Amazon Fulfillment, positioning itself as an “AWS for warehouses.” The company launched in May and has grown by double-digit percentages month-over-month since, now serving 40 customers and listing 100 warehouses on its platform. Flowspace monetizes by taking a percentage of total spend when it matches rentees with warehouse space. It raised a $1.2 million seed round from a group of investors and says its vision is to introduce flexibility into an industry defined by long-term leases. The founders flag risks including lower revenue per small customer and the possibility that warehouse owners could build competing month-to-month rental software.
Team
Peter Goldberg
Founder, Partner
Elaine Russell
Venture Partner
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