Purple
16 RUE DE LA VILLE L'EVEQUE, PARIS, ILE DE FRANCE, 75008, France
Overview
Bringing together knowledge, people, best practices and capital, we invest from pre-seed to series A in companies we share values and vision. Venture capital arm of Laurent Ritter (co-founder of Voodoo).
- Total investments
- 7
- Lead investments
- 0
- Investments · 12mo
- 1
- Active investors
- 1
Investment portfolio
- Shiplog
Participated · Seed · Aug 2026
Shiplog develops Ada, an AI agent that continuously builds a live, individualised profile for each customer and decides next-best actions across marketing, product, onboarding and customer success. The platform plugs into existing stacks such as Salesforce, HubSpot, Snowflake, Shopify and Stripe to aggregate signals and personalise communications and in-product experiences. Shiplog has run pilots that analysed more than four million events across roughly 1,000 customers to prove the system at scale and has seen early traction in fintech and cybersecurity verticals. The founders, Khushi Mehta and Mehdi Gribaa, met during Entrepreneurs First and operate from Station F. Financially, the company completed a pre-seed round of about $1 million backed by Kima Ventures, Project Europe and several other angel and seed investors to fund product development and commercial roll-out ahead of public launch.
- Massive Dynamic
Participated · Seed · Jul 2025
Massive Dynamic builds an AI-native orchestration layer for digital marketers to manage large-scale, multi-channel campaigns. The platform automates operational workflows such as bid optimization, creative testing, and data aggregation, freeing teams to focus on strategy and creativity. The company targets enterprise advertisers and is already working with a select group of early design partners, including leading global scale-ups. Founded in 2025 by Trystan Chabert and Guillaume le Roy and headquartered in Paris, Massive Dynamic plans to grow its engineering team and accelerate development of its AI-powered digital marketing orchestration platform. Financially, the company has completed an initial pre-seed round, which provides early runway to expand product development and partnerships.
- Bonx
Participated · Seed · Jun 2025
Bonx is a French startup founded in 2022 by Alexandre Barroux and Rémi Beges that builds an AI-powered, no-code ERP platform purpose-built for mid-market manufacturers. Its platform combines no-code configuration, advanced AI capabilities, and a modular visual interface to provide visibility and control across production, logistics, procurement, and quality while integrating with existing finance and CRM systems. Bonx emphasizes fast deployment and adaptability, with customers reporting full rollouts in six to twelve weeks and measurable improvements in traceability, purchasing workflows, and inventory coordination. The product is designed for operators and supply-chain teams rather than heavy IT consultancy, allowing factories to shape the system to their actual processes. The company closed an $8.6 million seed round and will use the funding to grow its team, deepen the product, and scale into Italy and Spain. Bonx aims to become the foundational operational layer for industrial execution across European mid-sized manufacturers.
- Welfaire
Participated · Seed · Jan 2024
Welfaire builds a digital and mobile insurance product focused on prévoyance and health for professionals such as lawyers, doctors, nurses, artisans‑merchants and company managers. The startup combines a network of expert brokers with a platform that automates the entire contract lifecycle to reduce paperwork. Welfaire says its approach can save professionals about 30% of their time. It was founded in 2022 by Jérémie Herscovic (founder of SoCloz) and Laurent Delacourt, an expert in social protection for the self‑employed. The company plans to use its first financing to gain visibility among professionals, grow headcount and scale commercial activity, positioning a 100% digital offering as the first step of its innovation. Welfaire targets a market gap: the article notes that roughly 50% of newly self‑employed professionals lacked prévoyance coverage.
- autone
Participated · Seed · Oct 2023
Autone builds an inventory-planning and demand-forecasting platform that helps mid-market retailers and premium fashion brands forecast demand, support sales, and reduce waste and manual tasks. Founded in 2020, the product can project a brand’s assortment over the next 12 months and enable variable supply-chain decisions, such as purchasing raw materials in one month instead of three to lower inventory risk. The alpha was developed by the co-founders while at Alexander McQueen after discovering teams relied on Excel and operated in silos. Autone now counts customers including Courrèges, Roberto Cavalli, Stussy, and Zadig & Voltaire. The company positions itself against incumbents such as Anaplan, BlueYonder, and Relex. It targets mid-market and premium brands that lack the IT firepower of retail giants and often depend on legacy software. autone is a London, UK–based SaaS platform that optimizes inventory management for retail brands. The platform leverages data analytics to help businesses make optimal decisions quickly and to reduce stock-outs and excess inventory. Founded in 2021 by Adil Bouhdadi and Harry Cheslaw, autone focuses on maximizing growth for customers through inventory optimization. The company raised €4.2M in a seed round in October 2023 to support its growth. autone plans to use the funding to expand its reach in strategic markets, accelerate product development, and strengthen partnerships. Its product is positioned for retail brands seeking to improve inventory decisions via a SaaS inventory-management solution. Autone offers an end-to-end operational decision platform that provides retailers and consumer goods companies with decision recommendations on inventory, demand, supply planning, pricing elasticity and analytics operations. The platform is designed to be user-friendly, collaborative and to help customers navigate supply chain challenges. Autone targets luxury and broader consumer goods retailers seeking to optimise operations and pricing. The company plans to use the funding to supercharge business acceleration and expand its core tech team, customer success and marketing in line with its go-to-market strategy. Financially, Autone closed a €1.7M pre-seed round in June 2022 to support these initiatives.
Team
Arnaud Mauduit
Founding Partner
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