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Purpose Unlimited

130 Adelaide St. West, Suite 3100, Toronto, Ontario, M5H 3P5, Canada

Overview

Purpose Unlimited provides asset management, wealth management, and banking technology services. They serve entrepreneurs and small to medium-sized businesses. Their services include purpose investments, thinking capital, and purpose advisor solutions. The firm's platform provides cutting-edge tools for entrepreneurs and small to medium-sized businesses to innovate the next generation of modern asset management, wealth management, and banking technology. It pioneers innovation in making pension-style quality investments accessible to all investors, large and small, in order to assist every Canadian in achieving meaningful long-term success.

Total investments
1
Lead investments
0
Investments · 12mo
1
Active investors
1

Sector focus

  • Financial Services
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Investment portfolio

  • Tetra Trust

    Participated · Equity · Sep 2025

    Tetra Digital Group provides institutional-grade digital asset infrastructure through its subsidiaries Tetra Trust (custody) and Tetra Unity (asset orchestration). The company offers end-to-end solutions for custody, orchestration, and digital currency services with an emphasis on regulatory compliance. Tetra plans to launch a regulated Canadian fiat‑backed stablecoin in early 2026, subject to regulatory approvals, leveraging its custody infrastructure. The proposed stablecoin will be backed 1-for-1 by Canadian dollar reserves held in Canada under Canadian regulatory oversight. Tetra aims to enable reliable, institutional-grade payments and remittances at scale while maintaining Canadian regulatory and consumer-protection standards. The company is inviting additional qualified institutions to join the initiative to help shape Canadian digital payments. Tetra Trust Company is a regulated crypto custodian based in Calgary, Alberta that offers custody and key management for cryptocurrency assets including bitcoin, ether and tokenized securities. It received its Certificate of Registration from the Government of Alberta on July 5, 2021 and launched as Canada’s first qualified custodian for cryptocurrency assets. Tetra aims to provide a Canadian-based regulated custody solution to service providers, ETFs, trading platforms, investors and fiduciaries, addressing a market previously limited to U.S. providers and unregulated Canadian custodians. The company emphasizes secure key management to mitigate the risk of theft and loss. Tetra estimates the Canadian market for crypto custodial services is in the tens of billions of dollars and aims to have more than a billion dollars’ worth of assets under management by the end of 2021. Leadership cited in the announcement includes CEO Eric Richmond and board chair Jenna Kaye.

Team

  • Som Seif

    President & Chief Executive Officer

    LinkedIn