Led · Seed · Oct 2021

Bisu has developed Bisu Body Coach, a portable home health lab that uses disposable microfluidic test sticks and a reader that syncs with a smartphone app to measure multiple biomarkers in about two minutes. The device uses lab-on-a-chip spectrometry and real-time end-to-end measurement to avoid timing issues of conventional test strips and can manipulate samples such as urine and saliva. Its app delivers personalized recommendations on hydration, minerals, vitamins, pH, uric acid and ketones based on goals, activity, sleep and weight. Bisu differentiates itself by enabling simultaneous testing of multiple biomarkers for non-patient consumers to make lifestyle and nutrition changes without seeing a doctor. The company is beta testing in the U.S. and EU with plans to commercialize in those markets in 2022 and enter Japan and Korea in 2023; it also plans to add zinc and vitamin B measurements and a pet health test kit. Financially, Bisu recently raised a $3.2M seed round, bringing total funding to $4.3M.

Participated · Series C · Apr 2015

Pixability provides a programmatic ad buying and video marketing platform focused on YouTube, with patent-pending software that delivers enterprise-grade video advertising optimization and reporting accuracy. Its platform streamlines campaign management, improves targeting and transparency, and measures business attribution for brand and agency customers. The company cites a cumulative sales compound annual growth rate of 240% over the past five years. Customers named in the articles include L’Oréal USA, PUMA, Viacom, Publicis Groupe, Mindshare and Omnicom’s Resolution Media. Pixability says it has the industry’s broadest scope of YouTube management functionality and emphasizes data-driven video campaigns to increase awareness and engagement. The company is headquartered in Boston and maintains offices in New York, San Francisco, Chicago and London. Future plans described include rapid expansion of its patent-pending ad buying and video marketing technology platform and expanded international sales, partnerships and business development. Pixability provides patent-pending software that measures audiences on YouTube and allows brands and their agencies to manage YouTube channels and advertising campaigns within a single dashboard. Led by founder and CEO Bettina Hein, the company focuses on improving management and ad targeting on YouTube. Pixability plans to use recent funding to expand its technology and increase its repository of YouTube data around brands and industries. The company also intends to grow sales, partnerships, and business development for YouTube-focused work with brands and agencies in domestic and international markets. Financially, Pixability completed a Series B round totaling $8.1M, with $4M raised in the latest tranche. The company is based in Boston and maintains offices in New York and Los Angeles. Pixability develops online video delivery technology and the Caffeine YouTube marketing software to get the right video in front of the right audience. The company says its team of YouTube experts has worked with more than 10,000 YouTube channels and 2.5 million business and brand videos. Pixability was founded by Bettina Hein and emerged from MIT. Headquartered in Cambridge, MA, the company focuses on making online video perform to trigger viewer action for brands. Financially, Pixability disclosed a $4.1 million second round of venture capital in an SEC filing. Twenty-seven separate investors participated in the offering.