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The Venture Codex

SaaStr Fund

644 Emerson Street, Suite 200, Palo Alto, CA, 94301, United States

Overview

The SaaStr Fund is a $70m venture fund that focuses on early-ish stage investments exclusively in SaaS/enterprise/B2B start-ups. They look to invest typically once you have at least 10 Unaffiliated Customers, and we invest from $500k to $4m (occasionally a little more or less), depending on stage.

Total investments
22
Lead investments
4
Investments · 12mo
1
Active investors
1
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Investment portfolio

  • Consio

    Participated · Equity · Jan 2026

    Consio AI is a Toronto-based software company offering a voice platform purpose-built for online retailers handling high-consideration purchases and complex orders. The system blends AI-driven and human-led conversations to qualify leads, answer product questions, recover abandoned carts, schedule consultations, and hand customers off to in-house teams when necessary. By integrating directly with merchants’ e-commerce data, CRMs, and storefronts, Consio aims to boost conversion rates through natural, on-brand phone interactions. Founded by Philippe Roireau and Martin Latrille, the company positions its product as a way for brands to capture more qualified intent without scaling call-center headcount. Recent funding will be directed toward accelerating engineering efforts, go-to-market execution, and expanding its partner ecosystem. No operating metrics such as revenue or user counts were disclosed in the announcement.

  • RevenueCat

    Participated · Series C · May 2025

    RevenueCat builds subscription and billing infrastructure and developer tools for mobile apps, used by about one-in-three new subscription apps and powering subscriptions for roughly 50,000 mobile apps. Its core product simplifies implementing subscriptions and billing, and it recently launched a web billing engine (beta) that about 2,000 developers are testing. The company has added features like a drag-and-drop paywall editor and tools for apps offering virtual currencies, and it serves customers including OpenAI for the ChatGPT app. RevenueCat is expanding beyond billing into adjacent areas such as customer acquisition, point-of-purchase optimization, and lending to apps facing cash-flow constraints, and it uses experiments on an acquired consumer app, Dipsea, to measure billing changes. Leadership likens the roadmap to Shopify’s expansion from subscription tools to a broader platform, and the team is iterating on products to address opportunities created by changes in the Apple ecosystem and AI-driven app development. The company plans to use new capital to build products, hire, and pursue M&A to accelerate growth. RevenueCat provides a subscription management platform that aggregates in-app purchase and subscription data for developers. The company recently launched RevenueCat Billing, a web SDK that lets web app developers accept subscription payments and consolidates web and in-app data. It also offers products like Paywall, Targeting and Experiments and plans future support for Roku. The product expansion responds to shifts from Apple and the EU’s Digital Markets Act, driving more developers to monetize via the web. RevenueCat powers subscriptions in over 30,000 apps and handles more than $2 billion in subscriptions annually. The company reports roughly $20 million in ARR, over $40 million in the bank, has halved its burn rate since last summer, and is not yet profitable. RevenueCat provides an SDK and platform that lets developers implement and maintain in-app subscriptions and share subscription data with other tools. Its real-time dashboard surfaces metrics such as subscription revenue, churn, LTV, subscriber counts and conversions, and it integrates with tools like Adjust, Amplitude, AppsFlyer, Branch, Facebook Ads, Google Cloud, Mixpanel and Segment. The product grew out of the founders' experience untangling subscription infrastructure after they began work on RevenueCat in 2017 and launched out of Y Combinator. Today the platform is live on more than 6,000 apps and tracks over $1 billion in subscription revenue, double the app count since its $15 million Series A. The company is shifting pricing from flat monthly fees to a usage-based model with a free tier for apps under $10,000 in monthly tracked revenue and Starter/Pro plans priced per $1,000 MTR. RevenueCat plans to use new funds to expand platform support (including Amazon's Appstore), further invest in product, and grow headcount from about 30 to roughly 60. RevenueCat offers a platform that helps developers implement and manage in-app subscriptions across iOS, Android, and PC, including a dashboard for subscription status, data, and charts. The service is used by approximately 3,000 apps. CEO Jacob Eiting says the company helps developers monetize without selling users’ data. The recent funding will be used to broaden the scope of its AI, including adding new administrative tasks. Financially, RevenueCat announced a $15 million Series A and has raised approximately $16.5 million in total. The company plans to expand operations and advance its technologies with the new capital. RevenueCat offers an API to handle in-app subscriptions on iOS and Android, removing the need for developers to manage platform-specific bugs and updates. The company integrates revenue data with analytics and attribution services so developers can see which ads drive actual revenue. RevenueCat is part of the most recent Y Combinator batch and is led by CEO Jacob Eiting with co-founder Miguel Carranza. It is working with 100 live apps and is crossing $1 million in tracked revenue. The team continues to add features and aims to build a broader revenue management platform that integrates payment touch points across apps. Their stated mission is to help developers make more money by becoming a one-stop service for tracking and understanding customer spending.

  • Mangomint

    Participated · Series B · Sep 2024

    Mangomint offers an all‑in‑one operations platform for salons and spas that handles appointment booking, automated text communications, reminders and promotional messaging. The product targets small and medium businesses that employ at least five technicians and automates tasks from client booking to care instructions. The founders launched the company in 2017 and say annual recurring revenue and customer growth have exceeded 100% for several years, and the platform has processed more than $1 billion in transactions. Mangomint competes with GlossGenius, Varago, MindBody and Boulevard and is addressing a market Astute Analytica estimates could grow to $185 billion by 2030. The company plans to use new capital to hire engineers and support managers and to build more automation‑driven features to help salons engage and retain customers. Mangomint provides a cloud-based booking and business platform for salons and spas, aiming to streamline operations and client experience. Founded in 2017, the company says it recently surpassed 200,000 appointments booked monthly across the U.S. and Canada, translating to $25 million in sales processed each month. Management has signaled plans to accelerate product improvements and make salon and spa software "invisible." The company was highlighted by OpenView Venture Partners as well positioned to capitalize on a post-Covid resurgence in beauty and wellness spending (estimated $450 billion in 2022). Mangomint’s founders are Daniel Lang, Dan Poineau and Sandra Huber. The business intends to invest its fresh capital to expand and refine its product offering.

  • Gorgias

    Led · Series C · May 2024

    Gorgias consolidates customer conversations across channels into a unified CX platform and integrates with Shopify, Loop Returns, Recharge and 100+ e-commerce tools. Trusted by over 15,000 e-commerce brands, including Steve Madden, Olipop, Glamnetic, TUSHY, and Marine Layer, it aims to turn CX into a revenue-generating channel. Its suite of AI features, such as Automate, provides instant, on‑brand answers and differentiates the company from rivals. Gorgias plans to expand those AI tools and launch AI Agent, a fully autonomous AI teammate built on brands’ own knowledge bases, data, and integrations. AI Agent—launched in July after a beta—can instantly answer tickets, perform actions in other apps, match a brand’s tone, and enable smooth human hand-off; Psycho Bunny’s beta automated more than 25% of email tickets while achieving higher CSAT. The funding will be used to scale and deepen the company’s AI capabilities and feature set. Gorgias provides a helpdesk platform that consolidates customer support channels for online stores, handling live chat, email, phone, SMS, messaging apps and social media. The six-year-old company serves more than 10,000 online stores and has 245 employees across offices in San Francisco, Paris, Toronto, New York City, Sydney, Belgrade and Charlotte. Gorgias says it has twice as many customers as at Series B and that its annual recurring revenue and valuation have more than doubled since late 2020. The company is monitoring cash burn, has slowed go-to-market hiring, and assessed cost cuts to use cash on hand more prudently. It will use the new funding to accelerate development of an Automation Add-on (to deflect repetitive tickets) and a forthcoming Revenue Add-on to identify customers likely to generate further revenue. Gorgias provides a customer support platform for e-commerce businesses that automates responses to common inquiries and gives support teams tools to reply more quickly and upsell. The product integrates customer communications into a single app for merchants. The company says it supports more than 4,500 stores, including Steve Madden, Timbuk2, Fjällräven, Marine Layer, Ellana, Electrolux and Sergio Tacchini. Revenue has grown 200% this year, driven by increased online orders during the pandemic. The founding team includes CEO Romain Lapeyre and CTO Alex Plugaru. Gorgias has expanded its headcount from about 30 people to more than 100 this year. It plans to use the new capital to continue hiring—particularly on the engineering side—to develop additional automation for the platform. Gorgias builds AI-driven customer service and support software that integrates with platforms like Shopify to automate routine questions and surface data-driven responses for agents. The product automates basic inquiries (e.g., “What’s my tracking number?”) and provides tools to help representatives respond faster and upsell. Gorgias positions customer-service teams as sales associates, enabling clients to monetize support interactions; Groovelife pays commissions based on upselling and Steve Madden uses automation for roughly 20% of tickets. The company serves about 2,000 customers. Co-founders Romain Lapeyre (CEO) and Alex Plugaru (CTO) are leading product development. Gorgias plans to use its latest funding to add new features and recruit more merchants. Gorgias builds a helpdesk that combines machine learning with integrations (Salesforce, PayPal, etc.) to automatically suggest how agents should resolve support requests. Agents can approve suggested resolutions to close tickets, enabling support at scale. The company started as an add-on customer-support product and has grown to 11,000 users. Customers include Classpass, Plated and Stripe. Co‑founded by Romain Lapeyre (CEO) and Alex Plugaru (CTO), Gorgias was accelerated in Techstars NYC in 2015. The company raised $1.5M in seed funding and plans to use the proceeds to hire new people and continue building the product.

  • Owner

    Led · Series B · Jan 2024

    Owner offers an opinionated commerce and marketing system—starting with restaurants—that focuses on outcome-driven growth rather than another generic software tool. Its core product includes AI-based website creation, automated marketing tools, and universal standardized web templates that enable thousands of split-tests daily. Owner reports that guests on its websites are more than twice as likely to place an order, restaurants on the platform grow traffic by 30% on average within 30 days, and its websites convert 100% more visitors into customers on average. The average Owner customer grows direct online revenue more than 30% in the first year and every year after that, and over 1,000 customers have switched to Owner from competing products. Owner integrates with point-of-sale systems including Toast, Square, and Clover. The company positions itself as the fastest-growing company in restaurant tech and aims to become a "Shopify" for local businesses. Owner.com is an all-in-one platform for independent restaurants offering online ordering, a website builder, CRM, marketing automation, and a branded mobile app generator. Founded by Adam Guild and Dean Bloembergen, the company has integrated AI features such as an AI-powered email marketer to help restaurants generate marketing messages. Owner.com reports thousands of customers after tripling its customer count over the past year, processes hundreds of millions of dollars annually for its customers, and generates tens of millions in revenue. The company has raised $58.7 million to date, including a $10.7M seed led by SaaStr Fund and a $15M Series A led by Altman Capital. Today it completed a $33M Series B at a $200M post-money valuation co-led by Redpoint Ventures and Altman Capital with participation from Horsley Bridge, Activant Capital and Transpose Platform Management. Management says it will continue investing in engineering and design to build additional tools in its product pipeline aimed at helping mom-and-pop restaurants improve online guest experiences and marketing. Owner.com offers an integrated platform designed to manage an independent restaurant’s entire digital presence, including online ordering, delivery tools, website creation and updates, email marketing, recruiting and reputation management. The company recently relaunched with expanded delivery and marketing automation features and plans to add reservations and catering products. It says the product consolidates many point solutions to save restaurants time and money, claiming it saves owners an average of seven hours per month and over $2,750 per month in fees. At the time of its earlier funding the business had reached a seven-figure run-rate and reported over 105% monthly revenue retention across more than 700 restaurant locations; today it operates in 49 states with more than 1,500 restaurants. Owner.com is growing at over 20% month-over-month, is on track to grow ARR by more than 700% in 2022, and was valued at $150 million after the latest financing. The founders, Adam Guild and Dean Bloembergen, started the company in 2020 and plan to use the new capital to expand headcount and accelerate product development. Owner.com offers independent restaurants a free online ordering, delivery and marketing platform that lets restaurants own their customer data and automate marketing campaigns. The Palo Alto–based startup charges customers a 5% convenience fee while keeping the service free for restaurants. Since launching last year the company has reached a seven-figure run rate, over 105% monthly revenue retention across more than 700 restaurant locations, and has transacted over $18 million. Owner.com says it has helped its restaurant customers avoid paying roughly $3 million in third-party platform fees annually. Co-founder and CEO Adam Guild (a Thiel Fellow) leads product development and the company plans to add features like landing pages, reservations, and native white-label apps. The product targets independent operators who lack the scale to negotiate lower rates from legacy ordering platforms.

Team

  • Jason Lemkin

    Founder, Managing Director

    LinkedIn