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The Venture Codex

Smile Group

Plot No 241, Udyog Vihar II Rd, Udyog Vihar Phase 1, Sector 20, Gurugram, Haryana, 122016, India

Overview

Smile is Asia’s leading platform that builds internet businesses with passionate entrepreneurs. We partner with fast-growing companies for their expansion and invest in disruptive companies. Business Building We build and operate companies across multiple domains such as digital media, consumer internet, SaaS and more. We operate Tyroo, APAC’s Largest Multi-Screen Performance Network and SingleInterface, a location-based marketing company for multi-location enterprise retail brands. Some notable ones are as follows: -> Quasar sold to WPP -> SVG Media sold to Dentsu Aegis Network -> Squad Digital sold to Scan Group Partnerships (Katalyzers) We partner with fast growing technology companies to expand their business overseas. Our partnerships include Airbnb, WPP(Prodigi/Hogarth India), WPP Africa and more Investments We enable entrepreneurship by investing in disruptive companies. Our investments include Letsbuy.com, HackerEarth, Scoopwhoop, Yumlane, Rapido, Wealthy, The Man Company, Bira 91, Little Eye Labs and more Say Hello! info@smile.co.in

Total investments
9
Lead investments
1
Investments · 12mo
1
Active investors
3

Sector focus

  • Digital Media
  • E-Commerce
  • Retail
  • Social Entrepreneurship
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Investment portfolio

  • Sign3

    Participated · Equity · Apr 2026

    Founded in 2022 and led by CEO Arvinder Singla, Sign3 provides an AI-native fraud prevention and identity intelligence platform that combines device intelligence, behavioral biometrics, and alternative data signals to generate predictive risk insights. The platform is designed to detect fraud patterns such as money mule accounts, synthetic identities, and multi-account abuse. Sign3’s solution is already deployed by over 20 banks, fintechs, and marketplaces. The company plans to use its $1.5M funding to strengthen product capabilities, enhance its AI models, expand go-to-market efforts, and scale engineering and analytics teams. Its legal entity is Shruhani Technologies Private Limited and it is headquartered in Gurugram, India.

  • LanguifyAI

    Led · Seed · Aug 2022

    Languify offers an AI assistant delivered via low-code SDKs and a Chrome extension to provide 24/7 AI-led practice, feedback, and improvement assessments for spoken and written English. The platform analyses, corrects, and tracks language performance across platforms and provides interactive AI solutions that automate human-led learning workflows for edtech and HR tech. Languify positions its automation to cut cost and time roughly tenfold for tasks such as homework, quizzes, candidate screening, and mock interviews. The company has deployments with Apli, Skilledge, and Cipher School and is in talks to integrate with UpGrad and Harappa. Founded in January 2021 by Lokap, Shivam, and Mohak Sahu, Languify says it has generated $1.5M in letters of intent (LOIs). The company plans to use the new capital to build its core team, advance product development, and drive growth.

  • Spyne

    Participated · Equity · Apr 2022

    SpyneAI, founded in 2023 and based in New Delhi, offers AI-driven visual merchandising for automotive dealerships, producing studio-quality images, 360-degree spin videos, and automated marketing content. The company is launching a unified AI-powered automotive retail solution that leverages GenAI and Agentic AI to help dealerships source, price, and sell vehicles more efficiently. SpyneAI serves more than 1,500 dealer rooftops in the U.S. and plans to onboard over 20,000 rooftops in the coming years. Led by CEO Sanjay Varnwal, the startup aims to expand its U.S. presence and product innovation using the recent funding. The company intends to use the capital to accelerate U.S. expansion and further develop its GenAI-driven automotive retail suite. Spyne (Eventila Technologies Pvt Ltd) is a Gurugram-based deeptech company that builds AI-driven tools to create high-quality product images and videos at scale. Its platform claims to deliver fully automatic, industry-first AI image processing that can produce studio-finish images up to 500x faster, and it serves more than 80 customers across 15 countries, including Amazon India, Flipkart and OLACars. Founded in 2018 by Sanjay Kumar and Deepti Prasad, the company recently launched a self-serve product, Spyne AI Cars, for the automotive industry and plans to replicate the model for ecommerce and food. Spyne raised $7.0M in April 2022 in a funding round led by Accel with participation from Storm Ventures, Smile Group, Pentathlon Ventures, Core91 and other founders/CXOs. The fresh capital will be used to hire talent, support global expansion including entry into the US market, and establish a computer vision lab for deeper R&D. The company also intends to expand its technology into AR/VR to build products for the Metaverse and Omniverse.

  • Swiggy

    Participated · Series K · Jan 2022

    Swiggy operates a two-sided marketplace that connects consumers with restaurants and convenience stores, delivering meals and everyday essentials via its Instamart quick-commerce arm. The company is investing aggressively in warehouse infrastructure, last-mile logistics and customer acquisition to expand market share against rivals such as Blinkit and Zepto. To strengthen its balance sheet, Swiggy recently divested its entire stake in ride-hailing platform Rapido for about ₹2,400 crore. In Q2 FY26, the firm generated ₹5,561 crore in revenue from operations, up 54% year-on-year, while adjusted revenue reached ₹5,900 crore, a 52.6% YoY increase. Despite this growth, it posted a net loss of ₹1,092 crore, though losses narrowed from the previous quarter’s ₹1,197 crore. Management intends to use new capital to fund further growth in food delivery, support "new experiments" in quick commerce, and moderate the pace of warehouse expansion to improve margins.

  • Animoca Brands

    Participated · Equity · Jan 2022

    Animoca, also known as Outblaze Ventures, focuses on developing and publishing mobile games and educational applications for iOS and Android devices. Since its debut in January 2011, the company has launched over 150 titles across smartphones and tablets. Animoca also operates several brands, including Dream Cortex, to broaden its reach in the mobile entertainment space. In only ten months on the market, its apps have amassed more than 40 million downloads worldwide, underscoring strong early traction with users. The firm’s rapid content rollout demonstrates an aggressive product strategy targeting global smartphone audiences. Backing from major technology investors suggests confidence in the company's ability to scale its portfolio further. While revenue figures were not disclosed, the significant download volume highlights Animoca’s potential for future monetization and growth opportunities.

Team