Superseed Ventures
40 Oxford Street, Collingwood, Victoria, 3066, Australia
Overview
Superseed Ventures is a venture capital fund and venture studio focused on investing, scaling and building trade tech startups. Superseed Ventures is the corporate venture arm of The Reece Group (ASX: REH).
- Total investments
- 4
- Lead investments
- 1
- Investments · 12mo
- 1
- Active investors
- 7
Sector focus
- Finance
- Financial Services
- Impact Investing
- Venture Capital
Investment portfolio
- FreightSuite
Led · Series A · Dec 2025
FreightSuite builds a next-generation, end-to-end freight forwarding platform that autonomously handles data exchange and operational workflows for shippers, carriers, truckers, and customs authorities. The London-based company blends logistics know-how from DHL, EV Cargo, and Rohlig with engineering talent from Apple, Google, and Goldman Sachs to deliver an Apple-like user experience and F1-level speed and accuracy. Its system aims to drive marginal operating costs toward zero, contrasting with the heavily manual processes and thin margins that characterize traditional freight providers. Recent traction includes onboarding major forwarders and delivering a 40 % increase in throughput per operative, putting the business on track for 7× sales growth into 2026. The founders even ran their own forwarding operation to perfect the automation logic, underscoring their domain obsession. Fresh capital will fund accelerated product development and the expansion of engineering and commercial teams as the company positions itself to become the category leader in autonomous forwarding technology.
- Field Materials, Inc.
Participated · Series A · Apr 2025
Field Materials builds an AI platform that automates material and equipment procurement for construction firms by reading vendor quotes, delivery slips, and invoices with proprietary large language models. Its AI extracts materials, units, and quantities and automatically enters the data into nine major construction accounting systems, reducing purchase order and invoice processing time by 90%. The automation improves margins and helps customers secure volume pricing. Launched less than two years ago and co-founded by Eldar Sadikov and Victor Gane, the company is already processing over $360M in purchases annually from more than 8,000 vendors. It supports customers across 27 US states and nine construction trades, including large contractors Swinerton, Teichert, and Big-D, who use the platform on over 4,500 projects. Field Materials plans to use new funding to double its team and triple its revenue in 2025. Field Materials provides AI-driven web and mobile software that streamlines material purchasing and equipment rentals by eliminating manual data entry for quotes, invoices, packing slips, and receipts. Its platform automatically identifies billing errors and saves customers an estimated 5–10% in material costs. The company supports customers across eight construction trades and integrates with the top eight accounting software systems used in construction. It also partners with professional organizations across four trades (SMACNA, NFCA, SWACCA, CFMA). Founded by Eldar Sadikov and Victor Gane and based in San Jose, CA, Field Materials sells to contractors seeking tighter procurement controls. The company plans to use new funding to expand its sales and customer success teams to accelerate growth. Field Materials offers an AI-powered material purchasing software platform with web and mobile apps used by general contractors and specialty subcontractors to streamline procurement from quote requests through orders and deliveries. The platform digitizes workflows previously handled in Excel, email, and paper, captures all email and text communications, and integrates with existing estimation and accounting software. It uses AI to check delivery slips and invoices and automates notifications and reminders to reduce errors and project delays. The company partners with both general contractors and trade-specialized suppliers to provide visibility into material orders. Field Materials was founded by Eldar Sadikov and Victor Gane and is based in Palo Alto, CA. Financially, the company recently raised a $4.65M Seed round and is reporting rapid traction with self-performing general contractors after initial adoption by specialty subs.
- FieldPulse
Participated · Series B · Oct 2023
FieldPulse provides a field service management (FSM) platform that combines customizable workflows, tailored onboarding, and dedicated support to help service-based businesses operate more efficiently. Its AI-powered suite, Field Intelligence, automates scheduling through flagship products Operator AI and Chat AI. The platform is used across service industries including HVAC, plumbing, and electrical. Founded in 2015 and headquartered in Dallas, Texas, FieldPulse emphasizes platform customization and customer success. The company plans to use new funding to support AI-powered product innovation and enhance platform customization. FieldPulse intends to expand its customer success team to scale adoption and support. FieldPulse builds software solutions for the field service industry, providing tools for scheduling, invoicing, customer relationship management and other operations. The platform is used by thousands of businesses worldwide and the company has seen significant growth and customer satisfaction in recent years. The $21 million Series B comes at a pivotal time and is intended to accelerate product and development work. FieldPulse plans to use the capital to expand the team and bolster marketing initiatives in a multi-billion dollar market. Company leadership frames the investment as validation of their market-leading product and a means to extend reach to new customers. FieldPulse provides a SaaS-based field service solution that allows contractors to manage their entire business through an integrated web and mobile application. The platform combines customer management (CRM), estimates and invoicing, digital signatures and payments, scheduling and dispatching, GPS tracking, timesheets, and more. Its feature set includes SimplySend, a free invoicing and estimate tool, and the ContractorCalculator app available on iOS and Android. Gabriel Pinchev is the company's CEO. The company raised $2.2M in funding and intends to use the proceeds to increase its competitive edge in the field service software space. The product is positioned as a digital hub to help contractors manage and grow their businesses.
- Bluon
Participated · Series B · Jan 2022
Bluon operates a mobile support platform and app that provides tools, training and 24/7 technical support for HVAC-R technicians and aggregates technical data on more than 45,000 HVAC models. The app is widely adopted: the company reports more than 175,000 downloads, 88,000 onboarded member technicians (growing by about 6,000 each month), nearly 30% of the U.S. market registered as members and roughly 2% of the market joining each month. Bluon has hundreds of distributors in its network and recently acquired XREF Publishing Company, expanding its reach within the industry. The company is developing an e-commerce platform called BluonLive and plans to invest the new capital in software development and rapid growth of its sales and technician support teams. Bluon positions itself to enable contractors to complete more jobs per day, addressing the HVAC-R skilled labor shortage and aiming to be the first brand-agnostic, demand-focused e-commerce platform for the $70B HVAC-R industry.