Synchrony
777 Long Ridge Road, Stamford, CT, 06902, United States
Overview
Synchrony offers expertise, partnership, and innovation to help businesses and customers achieve their unique ambitions. They offer financial services, consumer finance, payments, promotional financing, installment lending, savings products, banking, and online banking services.
- Total investments
- 14
- Lead investments
- 2
- Investments · 12mo
- 1
- Active investors
- 8
Sector focus
- Consumer Lending
- Finance
- Financial Services
- Insurance
- Venture Capital
Investment portfolio
- Badge
Participated · Series A · Feb 2026
Badge operates a single platform that lets businesses create and manage wallet cards, passes, tickets and credentials inside Apple and Google Wallets. Through the service, companies can issue passes with one tap, push real-time balance or status updates, send contextual notifications based on location or behavior, and track performance analytics. By turning static wallet items into dynamic, data-driven “living surfaces,” Badge hopes to position wallets as a primary customer interface and a new commerce channel. The company cites industry data showing 4.3 billion global wallet users and transaction volumes projected to top $28 trillion by 2030, emphasizing the urgency for brands to engage customers through wallets. Across its customer base, Badge reports repeat e-commerce and in-store transactions driven by wallet engagement, though no specific revenue or user numbers were disclosed. With fresh capital in hand, management plans to accelerate go-to-market initiatives, deepen enterprise partnerships and expand product capabilities. The company is based in San Francisco and has raised $17.1 million to date.
- Bliss Aesthetics
Participated · Seed · Apr 2025
Bliss Aesthetics operates an AI-driven platform that uses GenAI, Stable Diffusion, and computer vision models to let patients realistically visualize cosmetic enhancements and match with board-certified physicians. The product combines an AI-powered decision engine, intelligent matchmaking, and 24/7 customer assistance while surfacing potential financing partners. Bliss reports improving patient engagement from 40% to 80% and a 500% growth in its provider base since launch. The platform is available to patients across Florida, Texas, Illinois, Arizona, Michigan, and North Carolina. Leadership includes Co-Founder and CEO Gal Yosef and co-founder/Chief Medical Officer Dr. Michael Salzhauer. The company says it will use the new capital to grow the platform and expand into additional states as the cosmetic procedure market scales.
- Coast
Participated · Series B · Jul 2024
Coast provides commercial charge cards and expense-management software tailored to fleet operators and their employees, positioning itself against spend-management firms like Ramp and Brex. The company recently released a mobile app to track receipts, match job codes and verify transactions. Coast plans to use new capital for product and partnership development, including accounts payable automation and bill payments services. It charges a $4 monthly subscription per actively used card and earns interchange fees from merchants. Coast says it has issued over 100,000 cards and serves thousands of businesses across service industries, government fleets and long-haul trucking. The startup has about 65 employees and plans to grow to roughly 85 by year’s end. Coast builds expense management software and a commercial charge card focused on businesses that operate fleets and field personnel, such as trucking, HVAC, plumbing, landscaping and last-mile delivery. The platform links accounting tools with vehicle telematics and fleet‑management software and uses SMS-based mobile sign-in to improve security and data quality for drivers and managers. Coast makes money from merchant interchange fees and a $4 per‑month subscription fee for each actively used card, and it offers fuel and partner rebates (including a 2¢ per‑gallon rebate). The company says it has thousands of customers, about 60 employees, and saw roughly 550% growth in annualized revenue and payment volume in 2023. Coast plans to expand its capabilities and offer a wider range of financial products to fleet operators and is actively hiring. Coast has built an expense management platform and commercial charge card designed for businesses that operate vehicle fleets, offering fine-grained visibility and controls at the driver and vehicle level. The product includes interchangeable physical cards, SMS-based mobile sign-in and data collection, and a Visa Fleet card program enabling payments wherever Visa is accepted in North America. Coast earns revenue from interchange fees and a $2 monthly subscription per active employee card user, and it offers a 2¢ rebate per gallon. The company targets small and medium-sized fleets across trucking, home services, delivery and other industries, and its software can scale to larger enterprise fleets. Coast plans to use the new funding to expand platform capabilities and broaden its product line beyond fuel into other on-the-road commercial spend categories such as parking and maintenance. The team has grown to around 20 employees (from three a year ago) and plans to expand to about 60 by year end. Coast builds payments and expense-control products for fleet businesses with the mission of becoming the financial platform for the future of transportation. Its first product, launching later this year, is a commercial fuel charge card that can be used as a physical driver card or a shared in-vehicle card and enforces fleet policies via rapid rule checks to flag potentially fraudulent transactions. Fleet managers use Coast's web portal to assign drivers and vehicles, set granular policies (who can purchase what, how much and when), and receive reporting and alerts; fleets will pay their Coast balance in full monthly. The company plans integrations into major accounting and telematics platforms to provide actionable spending insights and intends to expand into more categories of fleet spending over time. Coast was founded by Daniel Simon and former Lyft exec Andrew Woolf; Simon sold his prior company Bread for over $500M last year. The company announced an oversubscribed $6 million seed financing led by Better Tomorrow Ventures with participation from several VCs and more than a dozen angels.
- Magic
Participated · Series B · May 2023
Magic provides developers with an SDK that lets them add password-free authentication—spanning WebAuthn hardware keys, Face ID, fingerprint scans and more—with only a few lines of code. Launched in April 2020 after rebranding from Formatic, the tool integrates with modern frameworks to eliminate the security risks inherent in traditional passwords. The company reports a 13 percent month-over-month rise in developer sign-ups and a 6 percent weekly increase in identities secured, and customers already include Decrypt and Fairmint. Thirty employees currently work for Magic on a fully remote basis, and management plans to at least double headcount across product, engineering, design, marketing, finance, people and operations. Fresh capital will also be used to extend the SDK to low-code applications and workflow automations. Long term, Magic aspires to serve as “the passport of the internet,” decentralizing the web’s identity layer.
- Petal
Participated · Equity · May 2023
Petal issues Visa credit cards (issued by WebBank) that let consumers who are new-to-credit qualify using their banking history rather than established credit scores. The company enables individuals to build credit histories and targets millions of U.S. consumers with limited or no traditional credit data. Petal has approved nearly 400,000 consumers for its credit cards to date, including more than 100,000 new cards approved in 2022. Led by CEO and co-founder Jason Rosen, the company plans to expand the Petal credit card program using the new capital. With the announced transactions Petal has raised more than $300M in equity capital and more than $680M in debt financing to date. The firm is based in New York, NY and Richmond, VA. Petal issues three Visa credit card products and a companion mobile app that use cash-flow underwriting (and traditional credit scores when available) to help underserved consumers build credit. Its cards are issued by WebBank while Petal manages servicing and monetizes via interchange, interest and card fees (including a $59 Rise membership). Demand has grown rapidly: Petal added 100,000 cardholders last year and reported 300,000 cardholders at its January 2022 Series D. At that time it said it was doing $20–30 million in annualized revenue, which rose to $80 million by year-end; management projects profitability sometime in 2024. The company says delinquency and default rates have not risen and have been improving this year. Petal conducted a restructuring in Q3 that reduced headcount by about 10% and currently has roughly 140 employees. Petal is spinning out its Prism Data unit (established in 2021, ~10 employees) to commercialize its cash-flow underwriting technology to other lenders and fintechs. Founded in 2016 and based in New York, Petal offers two Visa credit card products and a mobile app designed to help consumers build credit responsibly by underwriting on cash flow rather than traditional credit scores. Its proprietary underwriting, branded CashScoring, analyzes banking history—income, spending and savings—and was productized into Prism Data, a B2B platform launched in 2021 to provide transactional scoring and insights to other fintechs and financial institutions. Over the past year Petal tripled its user base and more than quadrupled revenue, growing from $11 million to nearly $50 million; it now reports nearly 300,000 cardholders and adds 10,000–20,000 new members per month. The company says members who joined with no prior credit history have reached an average credit score of 676. Petal has more than 160 employees (doubling over the last year) and plans to hire 100+ roles in 2022 while adding new card features and scaling to hundreds of thousands more cardmembers. Prism Data is described as a sister company and a strategic growth channel alongside Petal’s consumer card business. Petal is a New York, NY and Richmond, VA-based credit-card company that issues two Visa cards, Petal 1 and Petal 2. Petal 1 targets consumers with existing credit history; Petal 2 helps people build credit with a no-fee card, cash back and higher limits for those new to credit. The company uses a Cash Score—an alternative measure based on income, savings, and spending history—to evaluate creditworthiness and encourage responsible spending. Petal credit cards are issued by WebBank, Member FDIC. To date more than 100,000 people have been approved for the two cards. The company intends to use new financing to expand and support the Petal credit card program. Petal issues consumer credit cards and distinguishes itself by underwriting applicants based on prospective cash flow rather than traditional credit scores, enabling access for underbanked users. The company has grown by “tens of thousands” of customers since early 2019 and now employs about 100 people while operating remotely. Petal opened a second office in Richmond, Virginia and recently hired Kaustav Das as chief risk officer, bringing experience from Kabbage. Financially, Petal has raised equity rounds totaling roughly $100 million and in September secured a $300 million debt facility from Jeffries to finance its card product. In April the company closed a $55 million Series C to support expansion. Management’s near-term goal is to onboard hundreds of thousands of new customers over the next two years.