Unruly
The Whitechapel Building, 15 Whitechapel High Street, London, United Kingdom
Overview
Unruly is a London-based advertising technology company that gets videos watched, tracked, and shared across the Open Web. Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues. The company was founded in 2006 and acquired by News Corp in 2015.
- Total investments
- 2
- Lead investments
- 0
- Investments · 12mo
- 1
- Active investors
- 6
Sector focus
- Advertising
- Social Media Marketing
- Video
Investment portfolio
- Tangible
Participated · Seed · Feb 2026
Tangible’s core offering standardises the data, documentation and ongoing reporting that lenders require, allowing robotics, climate, mobility and data-centre startups to obtain asset-backed debt more quickly and cheaply. Its AI-driven workflows and in-house finance experts cut underwriting time and cost for a network of private credit funds, hedge funds, equipment financiers and traditional banks. By replacing bespoke, manual processes, the platform lets founders run sophisticated debt facilities without building an internal structured-finance team. Tangible currently employs 13 people. The company intends to use its new capital to expand headcount and develop additional products that further streamline debt fundraising. Including this round, Tangible has raised roughly $9.8 million in external funding when combined with the £4 million ($5.45 million) round it closed in 2023. Management believes modern infrastructure is essential for scaling hardtech finance as institutional investors look for faster, lower-friction deployment mechanisms.
- AtmoCooling
Participated · Seed · Mar 2025
AtmoCooling develops a proprietary seawater evaporative cooling system that lowers ambient temperatures to create optimized microclimates for agriculture and sustainable development. The system leverages brine and seawater instead of freshwater, offering a scalable, sustainable alternative to traditional cooling methods and reducing heat stress on crops, infrastructure, and communities. The company is advancing pilot deployments in key arid regions and expanding partnerships with researchers, agricultural producers, and sustainability innovators. Led by CEO Paul Mahacek and headquartered in Seattle, WA, AtmoCooling intends to use recent funding to expand operations and grow its business reach. The article does not disclose revenue or user metrics.