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The Venture Codex

Unruly

The Whitechapel Building, 15 Whitechapel High Street, London, United Kingdom

Overview

Advertising technology company enhancing video engagement and performance.

Deals ยท 12mo

1

Links

WebsiteLinkedInX (Twitter)

Stage focus

Seed

Geographic focus

United Kingdom
United States

Sector focus

Advertising
Social Media Marketing
Video

Investment portfolio

2rounds
NAMEDATESIZE
Tangible
Feb 2026Participated
$4 MSeed
AtmoCooling
Mar 2025Participated
$3 MSeed
Tangible
Feb 2026Participated
$4 MSeed
AtmoCooling
Mar 2025Participated
$3 MSeed
2
Items
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Insights

Time horizon

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Deal Distribution

Unruly: 2 funding rounds are recorded in the selected participation categories.All available history.
Unruly: 2 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Seed02

Monthly Deal Activity

Unruly: 2 deals are recorded across 20 months.All available history.
Unruly: 2 deals are recorded across 20 months. All available history
MonthDeals
Mar '251
Apr '250
May '250
Jun '250
Jul '250
Aug '250
Sep '250
Oct '250
Nov '250
Dec '250
Jan '260
Feb '261
Mar '260
Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Unruly: Fintech is the largest displayed sector by deal count (1 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Unruly: Fintech is the largest displayed sector by deal count (1 deals). All available history
SectorDeals
Fintech1
Enterprise Software1
AI & Machine Learning1
Food & Agriculture1
Clean Energy & Sustainability1

Deal Size Distribution

Unruly: 2 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Unruly: 2 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M2
$5M-$10M0
$10M-$25M0
$25M-$50M0
$50M-$100M0
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Unruly: Europe has the largest recorded deal count among the displayed regions (1 deals).All available history.

Top 2 of 2 regions; European countries are grouped as Europe.

Unruly: Europe has the largest recorded deal count among the displayed regions (1 deals). All available history
RegionDeals
Europe1
United States1
Unruly: 13 co-investors are shown, with Aperture Venture Capital sharing 1 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Unruly: 13 co-investors are shown, with Aperture Venture Capital sharing 1 recorded deals. All available history
Co-investorShared deals
Aperture Venture Capital1
Bronco Ventures1
Founders Factory Blue Action1
Future Positive Capital1
Hub711
Marble1
MMC Ventures1
Nucleus Capital1
Pale Blue Dot1
Prototype Capital1
Revent1
SDAC1
SwiftScale1

Investment Strategy

Unruly: Led accounts for 0% and participating for 100% of round participation.All available history.
Unruly: Led accounts for 0% and participating for 100% of round participation. All available history
CategoryDeals (count)Share (%)
Led00%
Participating2100%
Unruly: Single-lead accounts for 0% and co-led for 0% of lead dynamics.All available history.
Unruly: Single-lead accounts for 0% and co-led for 0% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead00%
Co-led00%

Lead dynamics requires at least one led deal in this range

Team

Craig Hughes

SVP, Business Development

Kenneth Suh

COO

Norm Johnston

CEO

Phil Townend

Chief Commercial Officer, APAC

Scott Button

Co-Founder & CSO

Vijay Anand Kunduri

Managing Director - Asia