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The Venture Codex

Wix

40 Namal Tel Aviv Street, Tel Aviv, Tel Aviv District, 6350671, Israel

Overview

Wix provides a platform for the development of cloud data services for millions of registered users worldwide. It specializes in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Wix Code, intended for more tech savvy users. It builds its web development technology based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications, and services. The geographic segments include North America, Europe, Latin America, and Asia as well as other regions.

Total investments
8
Lead investments
0
Investments · 12mo
2
Active investors
8

Sector focus

  • B2B
  • Developer Tools
  • Enterprise Software
  • Information Technology
  • Internet
  • Small and Medium Businesses
  • Software
  • Web Design
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Investment portfolio

  • Eikona

    Participated · Seed · Dec 2025

    Eikona offers a generative-AI engine that inserts an “adaptation layer” between marketers and their audiences, continuously modifying imagery, copy, video and layouts to maximize engagement and conversions. The system replaces traditional manual A/B testing by applying reinforcement learning from human feedback (RLHF), letting actual customer interactions determine which creative variants are served next. Eikona integrates directly into existing marketing-automation stacks and is already deployed by dozens of companies in retail, telecom, finance, healthcare, insurance and travel. Customers report double- and even triple-digit uplifts in sales, retention and click-through rates. Founded by CEO Nir Weingarten and CTO Omer Hacohen, the Israeli-American startup focuses on industries where customer loyalty is strategically critical. By automating creative iteration at scale, the platform promises to lower marketing budgets while boosting performance. The company positions itself as a production-grade alternative to prompt-based GenAI tools, ensuring brand, product and legal integrity are preserved while content continually evolves. No revenue or user numbers were disclosed, but the firm emphasizes measurable business impact for its early adopters.

  • Dazl

    Participated · Seed · Sep 2025

    Dazl is an AI creation platform designed to help product makers build consistent, production-ready apps and websites with fewer iterations. The company’s proprietary technology focuses on more accurate prompt interpretation and maintaining context to reduce errors and developer frustration. Dazl emerged from stealth and announced a waitlist for early adopters, positioning itself as a partner for creators who need predictable, ship-ready outputs. The team includes co-founders Nadav Abrahami (Co-Founder of Wix) and Assaf Sagy (former Global Head of Gaming at TikTok), plus 30 senior Wix engineers taking on key roles. Financially, Dazl closed a $10 million seed round to fund product development and go-to-market activities. The company aims to bridge the gap between creative intent and final working products to unlock more expressive, scalable app creation.

  • HotelRunner

    Participated · Series A · Jan 2023

    HotelRunner provides a SaaS-enabled unified sales, operations and distribution management platform plus a B2B market-network that enables hotels, independent properties and vacation rentals to run full-scale digital operations. Its network lets partners find, connect and transact online at scale between properties, travel agencies, travelers and payment gateways. The company reports presence in 193 countries, thousands of clients, and processes more than 35 million transactions daily. In June it announced a strategic partnership with Wix to combine Wix’s online platform with HotelRunner’s end-to-end travel technology. HotelRunner plans to use the $6.5M Series A to build a presence in offline markets, grow the team, and invest in its technology. The company was founded by Arden Agopyan and Ali Beklen and is based in London, UK.

  • Bit

    Participated · Series B · Nov 2021

    Bit provides open-source tools and a cloud SaaS platform that enable developers to build independent components and compose them into features and applications. Components can range from UI elements to entire features, pages and backend services, allowing autonomous teams to develop, release and own sets of components. Features such as component templates and reusable development environments help companies standardize how components are built and shared, creating a scalable, repeatable process for contributing features. Bit serves over 200k developers and dozens of Fortune 500 companies; its new beta was quickly adopted by hundreds of organizations including Dell, AT&T and Moody’s. The company, founded in Tel Aviv by Ran Mizrahi, Yonatan Sason and Jonathan Saring, intends to use new funding to expand its offering to further empower developers and organizations to build component-driven software. To date Bit has raised $36M in total funding.

  • Affogata

    Participated · Seed · Apr 2021

    Affogata offers an AI-driven customer voice analysis platform that ingests data from broad open sources and industry-specific forums to surface unusual patterns and drive product decisions. Its tooling enables real-time responses and preemptive actions to improve user experience across verticals. The platform supports stakeholders including marketers, product managers, customer success teams, and data analysts. Affogata emphasizes verticalized capabilities, with particular focus on gaming and fintech use cases. Customers mentioned in the articles include Wix, MyHeritage, and Playtika. The company plans to expand operations and business reach and to build additional specialization for product development teams using the new funding. Affogata provides an AI-driven customer intelligence platform that aggregates expansive data about brands and competitors from across the web, online forums, and internal data sources in real time. Its technology generates insights used by marketers, product managers, customer success teams, data analysts, and other stakeholders to enable proactive actions and improve the customer experience. The company works with customers including Wix, Lemonade, MyHeritage, eToro, and Playtika. Affogata was founded in 2019 and is based in Tel Aviv, Israel. In April 2021 it raised seed financing to support future expansion, including R&D and customer solutions. The platform’s focus is on delivering real-time, AI-driven intelligence to guarantee consumers a better experience.

Team

  • Avishai Abrahami

    Co-Founder & CEO

    LinkedIn
  • Giora Kaplan

    Co-Founder & CTO

    LinkedIn
  • Nadav Abrahami

    Co-Founder & Head of Front End Research

    LinkedIn
  • Alon Kaduri

    R&D Group Manager (at Wix Viewer)

    LinkedIn