Clouted builds infrastructure to handle both the creation and distribution strategy for short video clips by coordinating a network of more than 100,000 gig creators to edit content and applying AI to determine ideal platforms and target audiences. Its system runs thousands of experiments—described internally as similar to penetration testing—to identify clipping and distribution approaches that trigger viral performance, and it uses continuous testing loops so campaigns become progressively more targeted and effective. The founder, Justin Banusing, first applied the technology to promote &Friends, a Manila-based festival that now draws over 20,000 attendees. Clouted positions itself against automated clipping competitors like Overlap AI while aiming toward the larger enterprise marketing infrastructure market exemplified by players such as CreatorIQ and Hightouch. The company completed a16z’s Speedrun accelerator in 2024 and is scaling its platform and creator network following its seed raise.

Total raised

$7M

Funding rounds

1

Latest round

Seed

Latest activity

May 2026