Jüsto is a vertically integrated, 100% online grocer that designs and deploys proprietary technology to manage assortment, inventory, operations, and logistics. Founded in 2019 by CEO Ricardo Weder, it operates in Mexico, Brazil, and Peru and positions itself as a sole first‑party grocer across Latin America. The company leverages AI and data analytics to forecast demand, reduce waste at micro‑fulfillment centers, and uses proprietary software to pick and deliver orders, achieving a 99% fill rate. By eliminating intermediaries and using vertical integration, Jüsto offers competitive prices, lower transaction costs, and reports growing purchase frequency and retention rates above pandemic levels. With a stated market potential exceeding USD $600 billion, the company plans to deploy new capital to accelerate growth—primarily in Mexico—enhance operational efficiencies, and explore new distribution avenues. The recent USD $70 million equity and debt package strengthens its balance sheet as it scales its full‑basket grocery experience and deepens supplier partnerships. Jüsto, founded in 2019, operates a digital full-basket grocery platform that enables customers to buy groceries via its website or app for delivery. Its assortment spans roughly 7,000–8,000 SKUs focused on fruits, vegetables, proteins and cleaning products, and it has launched complementary offerings like Ekonofresh and acquired Freshmart in Peru. The company has expanded across Mexico and into Peru and Brazil, opening a hybrid physical store in Lima and launching in São Paulo where it has seen 30–40% month-over-month growth. Jüsto reports more than 100,000 users in each market, grew five times in Mexico, achieved a 99.4% fulfillment rate over the past 12 months, and saw 2020 revenue increase 16-fold. Planned initiatives include expanding into roughly 20 additional Brazilian cities over several years, exploring entry into Colombia and Chile (directly or via acquisition), continuing product personalization by city, and sourcing more from small and medium farmers to improve sustainability and reduce waste. The company is prioritizing operational scaling and technology improvements to reach sound unit economics. Jüsto is an online supermarket based in Mexico City, founded in 2019 by Ricardo Weder, operating without physical stores and selling directly via its website and app. The company sources exclusively from local suppliers and emphasizes fresh produce, meats and fish alongside pantry staples, personal care, home and pet items. It operates micro-fulfillment centers and uses AI to forecast demand and reduce food waste, aiming to lower transaction costs by eliminating intermediaries. The model drove strong consumer adoption, with a 16-fold increase in revenue in 2020; the company has 425 employees, 40% of whom are female. Jüsto plans to use new capital to expand across Mexico and Latin America while enhancing last-mile logistics and marketing initiatives. After the latest round, the company has raised over $100 million to date. Jüsto operates a delivery-only, on-demand online grocery service that began in Mexico City and is expanding across Latin America. The company recently expanded beyond Mexico City to Querétaro and reported explosive growth there, with first-week sales equaling what took 200 days in Mexico City. Its core product is an e-grocery platform combined with delivery operations rather than physical retail stores. Jüsto plans to open operations in cities in Colombia, Peru and potentially Ecuador in the next year and may explore joint ventures with delivery services in other countries, though it is currently focused on growing independently. On the financing front, Jüsto has been actively raising capital to support expansion, including a recent top-up and an earlier bridge round. The article does not disclose revenue or user counts beyond the cited sales metric in Querétaro. Jüsto operates delivery-only grocery "dark stores" that pick and deliver groceries directly to consumers, offering categories such as fresh produce, dry goods, personal care, home and cleaning goods, beverages, organic food and pet supplies. The company emphasizes freshness and waste reduction by holding inventory in dark stores rather than on supermarket floors, and it says its prices are roughly equivalent to regular supermarkets. Delivery options include express, same-day and next-day fulfillment. Jüsto positions itself as a direct-to-consumer grocer building brand loyalty on top of urban fulfillment infrastructure. The company plans to expand to more Mexican cities and begin international expansion starting with Colombia. Financially, Jüsto has raised a total just over $20 million in less than a year, including a recent $12 million bridge round.

Total raised

$314M

Funding rounds

7

Latest round

Equity

Latest activity

Oct 2024