The Venture Codex

Participated · Equity · Feb 2023

Hippo Video provides a generative-AI-powered platform that enables sales teams to produce hyper-personalized, interactive videos at scale. Its Humanize AI engine can generate hundreds of personalized videos per day, while a patent-pending AI Editor transcribes audio and speeds editing. Video Flows lets users combine personal introductions with pre-recorded clips, and the platform supports buttons, links, forms, polls, and CTAs to collect feedback and drive engagement. Customers named in the release include a major European airline, Genesys, Seismic, HP, and Freshworks; Freshworks reported a 3X increase in response rates and a 40% shorter sales cycle. Hippo Video says the product increases meetings booked and improves win rates, boosting sales productivity without additional resources. The company plans to use new capital to expand its U.S. customer use cases and continue innovating its product portfolio and feature set. Hippo Video is a browser-based online video software service that helps users create, edit, host and track videos. The product targets small businesses and independent professionals with an all-in, easy-to-use and affordable solution. The company reports traction in the US and Indian markets and its leadership says signs of product-market fit are emerging. Hippo Video was founded in June 2016 by former Zoho executives Karthi Mariappan, Nilam Chand Jain and Srinivasan Santhanakrishnan and is run by Lyceum Technologies Pvt. Ltd. Management plans to use the funds for market and product portfolio expansion and to venture into Australia and the UK. The company raised an undisclosed pre-Series A amount in the round led by Kae Capital.

Led · Seed · Jan 2022

Founded in 2021 and headquartered in Gurugram by Pratik Tiwari and Subin Mitra, Groyyo operates an AI-driven platform that digitises the entire apparel production cycle from design and costing to production tracking, quality checks and logistics. The company also offers a factory operating software that enables manufacturers to manage production, inventory and finance while giving brands real-time visibility into the manufacturing process. Groyyo reports a supplier network of more than 470 manufacturers and serves over 45 international brands across 10 countries. Recent financing activity includes a $40 million Series A in June 2022 (debt and equity) and $5.4 million in debt in January 2024; it has just closed Rs 90 crore in the first tranche of a Rs 200 crore Series B. The company plans to use new capital to expand its manufacturing network, scale its AI infrastructure and strengthen its technology platform, and to grow its presence in North America, Europe and the Middle East. Management is targeting an annualised revenue run rate of Rs 500 crore in FY26 and aims to hit Rs 3,000 crore in revenue over the next three years while improving profitability.

Led · Seed · Oct 2021

Sourcewiz (Oritur Technologies Pvt. Ltd.) is a New Delhi–based SaaS platform that digitizes operations for exporters and export factories. Founded in July 2021 by Makkar, Vikas Garg and Mayur Bhangale, the company offers tools that help exporters cater to more buyers, increase sales conversion rates, and reduce sampling costs. The platform focuses on factory enablement and B2B digitization across key export hubs. Sourcewiz currently has a presence in four export hubs—Delhi, Panipat, Moradabad, and Jaipur—and is seeing demand from Pakistan and Bangladesh. With the new funding, the company plans to expand its team to over ten hubs across the sub-continent and deepen its customer offering. Planned product expansions include helping customers access new demand channels and automating procurement and payments, along with adding digital payments, online financing, and tech-driven logistics. Sourcewiz has built a SaaS platform to digitalize exporters' operations, helping them cater to more buyers, increase sales conversion rates, and reduce sampling costs. The company was founded in 2021 by Divyaanshu Makkar, Vikas Garg, and Mayur Bhangale. Its product suite currently focuses on operational workflows for exporters in India. Sourcewiz plans to expand its offerings to include digital payments, online financing, and tech-driven logistics. The company is focused on India today with planned expansion into Asian markets such as Bangladesh, Indonesia, and Vietnam. The fresh capital will be used to grow engineering, product management, sales, and customer success teams.

Led · Seed · Aug 2021

Momos is an AI-powered customer platform serving multi-location food & beverage, retail, and other brands. Its platform includes Customer Service, Customer Experience, and Marketing solutions that enable brands to drive insights and elevate customer experiences throughout the customer lifecycle while reducing costs. The company works with thousands of businesses globally, including Shake Shack, Baskin Robbins, and Guzman y Gomez, and is live in 10 countries across North America, APAC, and the Middle East. Led by CEO Sai Alluri, Momos operates from San Diego and Singapore. Momos raised $10M in a Series A and has $17M in capital raised to date. The company intends to use the funds to expand its business reach. Momos is a Singapore-based SaaS platform for the food and beverage industry that offers a unified interface for restaurants to manage food delivery platforms, social media, and other online channels. Launched in 2020 by foodtech veterans from Seize, Uber, Microsoft, and Intuit, the platform helps eateries maximize revenue and growth through marketing, reviews, and analytics tools. In August 2021 Momos raised $6.5M in a seed round led by Sequoia Cash India and Alpha Wave Incubation (AWI). Other participants included K3 Ventures, Captii Ventures, Hong Kong-based Integrated Cash, HOF Money, JIA Group, and main angel traders from global food shipping and application enterprises. The company says the funding will support its global expansion plans and enable it to continue providing value to its café partners. Momos intends to use the capital to expand the Momos platform and grow its partner network.

Participated · Series B · Aug 2021

Ultrahuman develops wearable health and performance devices, most notably smart rings including its earlier Ring Air and the performance-focused Ring Pro. The Ring Pro emphasizes longer battery life (about 15 days) and greater on-device computing power, while Ring Air prioritized comfort and lightweight design (about 5-6 day battery life). The Ring Pro is currently available in India, Europe, the UAE, and Australia, and the company has received approval to take the redesigned ring back to the US market. Ultrahuman has faced legal challenges, including a US International Trade Commission ruling in favor of rival Oura over design patents that affected imports and sales of its prior ring, and says the Ring Pro was redesigned to avoid patent infringement. Financially, the company has raised over $60 million in equity to date, recently closed a Series C of roughly Rs 400 crore, and secured Rs 100 crore in venture debt from Alteria Capital in November 2025. The company plans to expand into new geographies and wearable categories, and may pursue additional funding.