Edastra
Box 55908, Stockholm, Stockholms län, 102 16, SWEDEN
Overview
Edastra is a Stockholm-based venture capital company with a strong belief in the evolution of the internet. Edastra invests in companies within mobile, internet, and consumer electronics. Founded in 2008 by venture capitalist and entrepreneur Robert Ahldin, Edastra provides intellectual capital and equity to help building great companies.
- Total investments
- 6
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 1
Sector focus
- Business Development
- Financial Services
- Venture Capital
Investment portfolio
- Stockeld Dreamery
Participated · Series A · Sep 2021
Stockeld Dreamery develops plant-based cheeses using fermented legumes as its core protein. Its first product, Stockeld Chunk, launched in May and is made from fermented pea and fava; it contains 13% protein and has a feta-like look and feel. The team tested over 1,000 iterations to arrive at Chunk and is developing spreadable and melting cheeses expected to reach market within the next 12 months. The company was founded in 2019 and began with four employees; it has grown to 23 and plans to reach 50 by the end of next year. Including the latest round, Stockeld has raised just over $24 million to date. The new funding will be used for R&D, to build a pilot plant, move into a new Stockholm headquarters next year, and to expand beyond Sweden into the U.S.
- Sesamy
Participated · Seed · Apr 2021
Sesamy builds a cross-platform marketplace and pay-per-content system for digital media—ebooks, audiobooks, podcasts and individual news articles—using DRM to let buyers consume purchases in any app or device. Founded in Sweden in 2021 by the team behind Acast (Karl Rosander, Måns Ulvestam and Markus Ahlstrand), the company also offers a SmartID paywall technology that optimizes single-article pricing and can nudge readers toward subscriptions. Sesamy says it already has partnerships with “every major publisher” in Sweden and Denmark, and has SmartID integrations being piloted with Swedish publications Breakit and Kvartal. The product roadmap includes expanding its paywall technology deeper into Europe and eventually the U.S., and selectively growing its B2C online store offering into additional markets. On the technical side, Sesamy emphasizes flexible, transparent paywalls and data-driven pricing (article length, exclusivity, age) to avoid cannibalizing publishers’ subscription revenue. Financially, Sesamy announced a $3.4 million seed round that brings total funding to $7.5 million since inception. Sesamy provides a platform allowing customers to purchase audio and ebooks online for any kind of device. The service enables single purchases of digital content so users pay only for the content they want on any app or device. The company was founded in Sweden in 2020 by Måns Ulvestam, Karl Rosander, and Markus Ahlstrand and is based in Stockholm. Sesamy raised €4M in seed funding. Backers included GP Bullhound, Edastra and Peter Dahlberg, and GP Bullhound representatives will join the company’s board. The company intends to use the funds for international expansion throughout 2021.
- Matsmart
Participated · Equity · Dec 2015
Matsmart buys surplus and at‑risk grocery and consumer goods from manufacturers and retailers and sells these products directly to consumers at discounted prices to prevent food waste. Founded in 2014, the company operates in Sweden, Finland and Denmark and has saved over 127,000 tonnes of food and consumer goods as of January 2026. In 2025 Matsmart reported revenue of about SEK 800 million and processed nearly 1.3 million orders, with management saying cash flow has improved and profitability is within reach. The company plans to use newly secured capital to strengthen its customer offering through a broader assortment and to concentrate resources on its strongest Nordic markets. Investors and management emphasize the combination of commercial performance and impact as central to the company’s strategy going forward.
- Fishbrain
Participated · Series A · Jul 2015
Fishbrain is a Stockholm-based sports fishing app that connects anglers in an online community. Users share their catches in social-media-styled posts and use the app to discover prime fishing spots. The company raised $6 million in its latest funding round. Fishbrain says the funds will be used to enhance its technology platform and accelerate market penetration. Investors framed the investment as a way to solidify Fishbrain’s position as a go-to destination for anglers and to capture long-term potential in the outdoor lifestyle space. Lucerne Capital said the investment will help the company accelerate its ambitions and further solidify its position as the world’s leading fishing app. Fishbrain is a Stockholm-based sport fishing mobile app, social network and digital marketplace led by CEO and co-founder Johan Attby. The app provides tools and insights for anglers, including an interactive map that shows catches, bait and locations, Fish Species Recognition, marine mapping from C-MAP, forecasts and bait recommendations. Fishbrain operates an in-app and on-web marketplace, Fishbrain Shop, offering gear from over 300 brands. The company has nearly 12 million registered users across the globe. Fishbrain plans to use new funding to continue scaling its user base and to solidify its position in Sweden and Norway while strengthening engineering, product, marketing and sales at its Stockholm HQ and product hub. It also plans hiring in the US and throughout Europe. Fishbrain operates a vertical social network and data-driven mobile app for anglers, offering an interactive map, Fish Species Recognition (computer vision), fishing forecasts, and bait recommendations. The app aggregates over 3.7 million logged catches and claims a membership of more than 5 million anglers. It is available free on iOS and Android with a premium tier starting at $5.99/month that unlocks AI-powered Forecasts and additional features. Fishbrain plans to use the new funding to double headcount from 30 to 60 this year, accelerate user growth, and further build out its platform. The company emphasizes environmental sustainability and advocates catch-and-release practices. To date the startup has raised a total of $28 million. Fishbrain is a mobile app and social network for sport fishing that offers anglers forecasts based on real-catch data and tools to track species and catches. The app lets users share experiences, find new fishing spots, see what others are catching, and discover what bait is being used where. Fishbrain reports three million global users and its app is available on the App Store and Google Play. The company is led by CEO Johan Attby and is headquartered in Stockholm, Sweden. In conjunction with the fundraising the company added Mattias Miksche to its board. Overall investments in the company total nearly $15m. Fishbrain operates a mobile app and social network for anglers, enabling users to record fishing trips, share catches and access aggregated weather, sighting and hotspot information. The service offers a Premium tier that provides data analytics to help users improve performance. The company reports more than one million users in the United States. Fishbrain is headquartered in Stockholm, Sweden. The startup plans to use new funding to increase its presence in North America, open a U.S. office and expand into Japan. The article does not disclose revenue or other financial metrics beyond user counts and fundraising.
- Vint, a social booking platform
Participated · Seed · Jan 2014
Vint operates an iPhone app that lets certified, startup-vetted instructors offer private or small-group training across sports, prices and skill levels. The service is currently available only in Stockholm and targets people who find gym memberships too expensive or unproductive. Vint aims to grow the total market for training by making private instruction cheaper and easier while helping athletes monetize their skills. The company highlights a $600 million training market in Sweden and a $40 billion U.S. market opportunity. Team credentials include founders with Spotify and other product backgrounds, and investor ties to fitness concepts such as ZUMBA. Vint plans to expand across Sweden and launch in the U.S. sometime in 2014.
Team
Joakim Dal
CEO & Partner
LinkedIn