Led · Series B · Jun 2023

Anzu provides an intrinsic in-game advertising solution that integrates advertising into cloud, PC, console, and mobile games and complex 3D environments. The company has expanded measurement capabilities for advertisers, connected with exclusive AAA games and premium content, and secured patents for its proprietary technology. Anzu recently hired Nerissa MacDonald as EVP Global Sales and plans to use new funding to build out its global leadership team. The company intends to grow its U.S. footprint by developing teams across the country and to remain independent and focused on improving advertising in games. Management and investors characterize in-game advertising as a rapidly growing market with multi-billion-dollar potential. Anzu is a Tel-Aviv, Israel–based in-game advertising platform led by co-founder and CEO Itamar Benedy. The platform integrates non-intrusive, real-world brand ads into gameplay to enable top-tier game developers to monetize users and allow Fortune 500 brands to reach gaming and esports audiences. The company recently launched an ad-verification solution that ensures ads are viewable and delivered in a brand-safe, fraud-free environment. Anzu raised $6.5M in Series A funding to support its growth. It plans to use the funds to expand market offerings specifically targeting Triple AAA game franchises on PC and consoles. The company also intends to strengthen its presence in European and North American markets by scaling business development efforts in those regions.