Participated · Series B · Jun 2023

Anzu provides an intrinsic in-game advertising solution that integrates advertising into cloud, PC, console, and mobile games and complex 3D environments. The company has expanded measurement capabilities for advertisers, connected with exclusive AAA games and premium content, and secured patents for its proprietary technology. Anzu recently hired Nerissa MacDonald as EVP Global Sales and plans to use new funding to build out its global leadership team. The company intends to grow its U.S. footprint by developing teams across the country and to remain independent and focused on improving advertising in games. Management and investors characterize in-game advertising as a rapidly growing market with multi-billion-dollar potential. Anzu is a Tel-Aviv, Israel–based in-game advertising platform led by co-founder and CEO Itamar Benedy. The platform integrates non-intrusive, real-world brand ads into gameplay to enable top-tier game developers to monetize users and allow Fortune 500 brands to reach gaming and esports audiences. The company recently launched an ad-verification solution that ensures ads are viewable and delivered in a brand-safe, fraud-free environment. Anzu raised $6.5M in Series A funding to support its growth. It plans to use the funds to expand market offerings specifically targeting Triple AAA game franchises on PC and consoles. The company also intends to strengthen its presence in European and North American markets by scaling business development efforts in those regions.

Participated · Seed · Jan 2020

Docket is a SaaS productivity platform that helps organizations manage hybrid meetings through agenda creation, note-taking, action-item tracking, and integrations with project management, chat, calendar, video communications, and CRM providers. Hundreds of companies across industries use Docket to bridge the gap between in-person and virtual meetings. The company plans to use its recent $3M funding to continue platform development, augment product integrations with key partners, and expand personnel across departments. New strategic hires include Camille Landau as Head of Marketing and Nicholas Hatley as Head of Sales, bringing marketing and Zoom sales leadership experience respectively. Docket has developed a close partnership with Zoom—having won Zoom’s App Marketplace Whale Watch Competition and being among the first Zoom Apps—and received investment from Zoom’s Apps Fund. Customers have recognized Docket on G2 for five consecutive quarters as a leader in meeting management software and as a Small Business Leader with Best Estimated ROI. Docket is a software-as-a-service productivity platform that enhances every stage of business meetings by enabling agenda creation, accurate note-taking, action assignment, and recap sharing. Its suite of features is designed to maximize time before, during, and after meetings and to facilitate human-led collaboration processes. The platform provides a growing library of integrations with leading chat, calendar, video communications and CRM providers to support meeting workflows. Docket emphasizes improving meeting habits and organizational alignment across teams. The company highlights traction from winning first place in Zoom’s Marketplace App competition and promotes integrations with Zoom to automate and streamline meetings. The recent funding is intended to expand engineering and customer success, with focus on platform growth, user acquisition, and long-term retention. Docket offers a SaaS meeting intelligence platform that centralizes agenda creation, note-taking, recaps and action-items while integrating with productivity tools like Google, Microsoft, Zoom, Evernote, Slack, HubSpot and Dropbox. The product is designed to improve meeting efficiency across the lifecycle — before, during and after meetings — by enabling collaborative agenda-building and shared documentation. Docket reports over 3,000 users leveraging the platform. The company plans to use new funding to grow its engineering, marketing and customer success teams and to invest in platform growth by adding native solutions and expanding its library of integrations. Led by CEO and co-founder Darin Brown, a SaaS veteran who previously served as CTO of Angie's List and held leadership roles at Salesforce and ExactTarget, Docket launched out of High Alpha's venture studio.

Participated · Seed · Nov 2017

Snatch is an augmented‑reality mobile game in which players locate virtual parcels via a map or AR, then must hold and defend those parcels for six hours to unlock prizes. The game partners with consumer brands (Heineken, Deliveroo, Missguided, Boohoo, Gousto, Virgin Wines and Samsung) to supply non‑virtual prizes and also awards cash. During a nine‑month beta it recorded ~550,000 downloads and reported 40,000–60,000 daily active users; the company said players averaged 1hr 33mins per day across 12 sessions and also described typical users visiting ~13 times/day for ~10 minutes per visit. Snatch says it has given away £300k in cash and £10m in other prizes during beta, with over a million prize parcels distributed; 86,566 golden parcels have been found and the company reports 85% of cash parcels contained £1. The startup was founded in 2016, has offices in London and San Francisco, and previously raised funding from Unilever Ventures. Snatch intends to use the new seed funding to grow in the UK and begin planning international expansion, with a US launch on the horizon.

Participated · Series B · Aug 2017

VideoAmp offers currency-grade measurement, planning and optimization tools that combine Set-Top Box and Smart TV ACR inputs to create a large, weighted dataset for cross-screen media measurement. Its platform produces reach, frequency and attribution insights and powers an advanced media currency product intended to redefine how media is valued, bought and sold. VideoAmp reports a dataset of nearly 40 million households and more than 60 million devices in the U.S. and says it has 13 major linear and streaming publishers on board, all major media holding companies, several independent agencies and 75+ advertisers. The company says hundreds of campaigns have transacted on VideoAmp currency and it is on track to deliver billions of advertising spend in currency-guaranteed campaigns for the 2023/2024 broadcast year. Recent funding is intended to accelerate growth, expand adoption of its advanced currency and further establish VideoAmp’s category leadership. VideoAmp is headquartered in Los Angeles and New York. VideoAmp is a software and data company providing cross-platform media measurement and optimization tools that unify audiences across traditional TV, streaming video and digital platforms. Its platform leverages large-scale impression-level data and advanced data science to create a privacy-safe, unified source of truth that connects ad exposures to advertiser sales and enables cross-platform deduplicated audience views. The company reports an exponential revenue CAGR of over 100% for the last five years and positions its platform as a media currency for advertisers, agencies and media sellers. VideoAmp plans to use new capital to accelerate rollout and adoption of its platform and to scale enterprise sales, engineering, data science and client success teams. Recent milestones include currency pilots with six major advertising holding companies, a partnership with ViacomCBS to use VideoAmp as an alternative currency for TV guarantees, and official Facebook Multi-Touch Attribution Measurement Partner status. Headquartered in Los Angeles, VideoAmp is targeting a legacy $120B U.S. advertising market it says has been slow to evolve. VideoAmp provides a unified, privacy-first platform for planning, measurement, optimization and currency solutions across linear TV, streaming and digital media. Its proprietary dataset commingles ACR and set-top-box data across 28M households and integrates with multiple digital sources using privacy-safe clean-room methodologies. The platform delivers impression-level measurement, deduplicated views of advertising performance, and tools to power an alternative media currency. VideoAmp has experienced over 700% growth in the last five years and was on track to approximately double year-over-year growth in 2021. The company has been hiring senior executives (including former Trade Desk CFO Paul Ross) and plans to expand sales, client success and engineering teams. Strategic partnerships cited include OpenAP, Omnicom Media Group, NBCUniversal and dentsu. VideoAmp, based in Los Angeles, provides a software platform that enables marketers and media owners to measure how linear TV, OTT and digital video ads perform against in‑market sales prospects. The platform recommends optimizations and automates their execution to help maximize return on marketing investment. Led by Co‑Founder & CEO Ross McCray, the company serves more than 50 Fortune 500 brands as well as global holding companies, media agencies and media owners including GroupM, Essence, Tyson Foods, A+E Networks, AMC Networks and Tubi. VideoAmp raised a growth round to support scaling efforts and plans to use the funds to expand its enterprise sales by growing customer success and data science teams. The financing is intended to support increased demand from marketers, agencies and media owners. VideoAmp provides an integrated TV operating system that enables advertisers to plan, buy and measure campaigns reaching linear TV, VOD, OTT and digital audiences. Its software and data solution includes a linear suite that allows use of digital data for planning and allocation of upfront TV commitments within existing workflows. The company has structured over 41 strategic partnerships across measurement, distribution and agency partners, including Mediaocean, comScore, Nielsen, FreeWheel, Publicis Groupe, Omnicom and others. VideoAmp intends to use the new funds to expand its engineering team and to license additional first‑party data sets. The company is based in Santa Monica, CA and is led by Co‑Founder & CEO Ross McCray. After this round VideoAmp has raised $36.6M to date.

Participated · Equity · Jun 2016

Coalision designs and develops lifestyle and performance apparel under the Lolë and Paradox brands. Lolë produces technical, fashion-forward women’s activewear inspired by wellness and is sold in more than 1,700 retail outlets, Lolë Ateliers and online; Paradox offers high-performance base layer and outdoor clothing. The company has a worldwide presence with brand storefronts, products and wellness events across Canada, the United States, Europe and Asia. Led by CEO Bernard Mariette and founded in 1989, Coalision will use new funding to support its brands and operations. The company plans to invest the proceeds into growing the Coalision brands and for general working capital.