Participated · Series B · Apr 2022

Ellevest is a New York-based financial company focused on serving women across all stages of their financial lives. Led by CEO Sallie Krawcheck, the firm offers digital investing tools, banking services, professional career and money coaching, learning resources, and private wealth management for high-net-worth clients. Its private wealth services may include personalized strategies such as impact investing. The company intends to use new funding to deepen its offerings, providing personalized coaching, product solutions, and community to help women reach their money goals. The article does not disclose operating metrics such as revenue or user counts. The report is dated 07/04/2022. Ellevest is a digital investment platform focused on helping women meet their financial goals. Founded and launched by former Citigroup CFO Sallie Krawcheck in May 2016, the company provides digital investing alongside newer offerings such as Ellevest Private Wealth Management for high‑net‑worth clients and a Premium Service connecting clients with executive coaches and certified financial planners. Its Private Wealth Management arm now manages $100 million in assets under management. Ellevest says it has clients in all 50 states and Puerto Rico and reports an average client age of 34, though it did not disclose total customer count. The firm plans to use new capital to accelerate growth by investing in technology, expanding product categories, and broadening its financial education offerings. Ellevest’s positioning centers on tailoring investment guidance to women’s specific career and life patterns, including different salary trajectories, longevity, and caregiving interruptions. Ellevest is a digital investment and planning platform built by, for, and with women that uses a practical, goals-based approach to personal finance. The company provides a full‑picture investment plan and tools meant to help women take financial control. By popular demand it is launching Ellevest Ascent, a hybrid service that pairs its investing technology with human financial planners. Ascent will produce personalized action plans across nine areas of financial wellness: Career, Family, Taxes, Cash Flow, Debt, Credit, Investments, Retirement and Insurance. Ellevest says the advice will be tailored to each life stage and include opportunities to save on fees, taxes, healthcare and more. Sallie Krawcheck is CEO and co-founder and the company frames its mission around ending the gender gap in investing. The company closed a $34.6 million funding round, including $9.6 million from the conversion of a previously announced convertible note. Ellevest is a New York City-based digital investment platform that provides goals-based investment plans and customized portfolios tailored for women. Led by Sallie Krawcheck, the platform uses a proprietary algorithm that accounts for women’s unique salary peaks and longer lifespans. It offers goals-based plans for objectives such as starting a business, retiring well, or buying a home, and builds portfolios designed to reach those goals in the majority of markets. The company has multiple patents pending on aspects of its technology. In September 2016 Ellevest raised a $9M funding round from a range of investors, strengthening its financial position to continue product development and growth. Ellevest operates a still-in-beta investment platform tailored to women, positioning itself to serve female investors. The company raised $10 million in a Series A last fall with participation from Morningstar, Mohamed El-Erian, and Mastercard CEO Ajay Banga, among others. Sallie Krawcheck founded and leads Ellevest after buying Ellevate, a global network with tens of thousands of members. Krawcheck, a former Citigroup CFO and a former president of Global Wealth and Investment Management at Bank of America, has said little publicly about Ellevest’s roadmap. TechCrunch reports she is expected to share more details on stage at TechCrunch Disrupt in New York in May; the article describes Ellevest as one of New York’s newest financial startups.