General Advance
Overview
Private investment firm focused on long-term technology solutions.
Founded
2012
Deals · 12mo
4
Stage focus
Geographic focus
Sector focus
Investment portfolio
| NAME | DATE | SIZE | |
|---|---|---|---|
Expanse | Sep 2026Participated | $5 MSeed | |
Kairon Health | Sep 2026Participated | $5 MSeed | |
Pharosyn | Sep 2026Participated | $3 MSeed | |
Multiplier | Aug 2026Participated | $6 MSeed | |
Augur | Apr 2025Led | $7 MSeed | |
Gradial | Mar 2025Participated | $13 MSeries A | |
Gaiia | Jun 2024Participated | $13 MSeries A | |
Teal | May 2024Participated | $8 MSeed | |
Teal | May 2024Participated | $8 MSeed | |
Gradial | Feb 2024Participated | $5 MSeed | |
Solve Intelligence | Nov 2023Participated | $3 MOther Equity | |
Radiant Security | Nov 2023Participated | $15 MSeries A | |
Expanse | Sep 2026Participated | $5 MSeed | |
Kairon Health | Sep 2026Participated | $5 MSeed | |
Pharosyn | Sep 2026Participated | $3 MSeed | |
Multiplier | Aug 2026Participated | $6 MSeed | |
Augur | Apr 2025Led | $7 MSeed | |
Gradial | Mar 2025Participated | $13 MSeries A | |
Gaiia | Jun 2024Participated | $13 MSeries A | |
Teal | May 2024Participated | $8 MSeed | |
Teal | May 2024Participated | $8 MSeed | |
Gradial | Feb 2024Participated | $5 MSeed | |
Solve Intelligence | Nov 2023Participated | $3 MOther Equity | |
Radiant Security | Nov 2023Participated | $15 MSeries A |
Insights
Time horizon
View by
Deal Distribution
| Round type | Led deals | Participated deals |
|---|---|---|
| Seed | 1 | 10 |
| Series A | 0 | 4 |
| Series B | 0 | 1 |
| Other Equity | 0 | 2 |
Monthly Deal Activity
| Month | Deals |
|---|---|
| Jun '21 | 2 |
| Jul '21 | 0 |
| Aug '21 | 0 |
| Sep '21 | 0 |
| Oct '21 | 1 |
| Nov '21 | 0 |
| Dec '21 | 0 |
| Jan '22 | 0 |
| Feb '22 | 0 |
| Mar '22 | 0 |
| Apr '22 | 0 |
| May '22 | 0 |
| Jun '22 | 0 |
| Jul '22 | 0 |
| Aug '22 | 0 |
| Sep '22 | 0 |
| Oct '22 | 1 |
| Nov '22 | 0 |
| Dec '22 | 1 |
| Jan '23 | 0 |
| Feb '23 | 0 |
| Mar '23 | 0 |
| Apr '23 | 0 |
| May '23 | 0 |
| Jun '23 | 0 |
| Jul '23 | 0 |
| Aug '23 | 1 |
| Sep '23 | 0 |
| Oct '23 | 0 |
| Nov '23 | 2 |
| Dec '23 | 0 |
| Jan '24 | 0 |
| Feb '24 | 1 |
| Mar '24 | 0 |
| Apr '24 | 0 |
| May '24 | 2 |
| Jun '24 | 1 |
| Jul '24 | 0 |
| Aug '24 | 0 |
| Sep '24 | 0 |
| Oct '24 | 0 |
| Nov '24 | 0 |
| Dec '24 | 0 |
| Jan '25 | 0 |
| Feb '25 | 0 |
| Mar '25 | 1 |
| Apr '25 | 1 |
| May '25 | 0 |
| Jun '25 | 0 |
| Jul '25 | 0 |
| Aug '25 | 0 |
| Sep '25 | 0 |
| Oct '25 | 0 |
| Nov '25 | 0 |
| Dec '25 | 0 |
| Jan '26 | 0 |
| Feb '26 | 0 |
| Mar '26 | 0 |
| Apr '26 | 0 |
| May '26 | 0 |
| Jun '26 | 0 |
| Jul '26 | 0 |
| Aug '26 | 1 |
| Sep '26 | 3 |
| Oct '26 | 0 |
Sector Breakdown
A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.
| Sector | Deals |
|---|---|
| Enterprise Software | 10 |
| Cybersecurity & Privacy | 6 |
| AI & Machine Learning | 6 |
| Data, Analytics & IT | 4 |
| Hardware & Robotics | 4 |
| Marketing & Advertising | 3 |
| Media & Entertainment | 3 |
| Health & Life Sciences | 3 |
| Professional Services | 3 |
| Developer Tools | 3 |
| Fintech | 2 |
| Space & Frontier Tech | 1 |
| Transportation & Logistics | 1 |
| Manufacturing | 1 |
Deal Size Distribution
Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.
| Round size band (USD) | Deals |
|---|---|
| <$5M | 4 |
| $5M-$10M | 9 |
| $10M-$25M | 4 |
| $25M-$50M | 1 |
| $50M-$100M | 0 |
| $100M-$250M | 0 |
| $250M-$500M | 0 |
| $500M-$1B | 0 |
| $1B+ | 0 |
Deals By Geography
Top 3 of 3 regions; European countries are grouped as Europe.
| Region | Deals |
|---|---|
| United States | 14 |
| Canada | 3 |
| Europe | 1 |
Co-Investors
Bubble size = shared deals
Click a bubble to open that fund in a new tab.
Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.
| Co-investor | Shared deals |
|---|---|
| Y Combinator | 4 |
| Amino Capital | 2 |
| Basis Set Ventures | 2 |
| Dash Fund | 2 |
| First In | 2 |
| Madrona Venture Group | 2 |
| Outsiders Fund | 2 |
| Torch Capital | 2 |
| 645 Ventures | 1 |
| Acrew Capital | 1 |
| AIP Seed | 1 |
| Area 51 Ventures | 1 |
| Crane Venture Partners | 1 |
| DLA Piper | 1 |
| Entrepreneur First | 1 |
| Flare Capital Partners | 1 |
| Forepont Capital Partners | 1 |
| GoAhead Ventures | 1 |
| GTMfund | 1 |
| ID8 Investments | 1 |
Investment Strategy
| Category | Deals (count) | Share (%) |
|---|---|---|
| Led | 1 | 6% |
| Participating | 17 | 94% |
| Category | Deals (count) | Share (%) |
|---|---|---|
| Single-lead | 1 | 100% |
| Co-led | 0 | 0% |
Team
Investor
Managing Partner